How Irvinei Is Using AI and Social Media to Guard Homes

Imperium Group
3 min readNov 2, 2023

Fresh off a tumultuous housing market, homeowners face good news and bad news. On the plus side, the number of people who have their own home is increasing. However, over a 20-year period, they will face a high risk of having their property broken into — 75%, to be exact. It is a sobering statistic that highlights the struggle likely faced by every society for centuries: how to protect what is yours (without breaking the bank) and enjoy true peace of mind. As Irvinei is showing with its smart home and security doorbell system, the answer lies in the power of facial recognition, social media, and AI.

Irvinei has unveiled its cutting-edge security system at a time when the industry is in dire need of innovation. Co-Founder Khurram Hussain reveals that in addition to his concern over the safety of homeowners, he wanted to provide a budget-friendly security option for people in the middle class and the elderly.

“The average home security system, one that is effective, costs more than what they can afford,” Hussain explains. “Yes, there are cheaper options, but you lose a lot of features. This means millions of people are unable to feel secure in their houses and apartments, which should be sanctuaries. At Irvinei, we decided to democratize home security by combining artificial intelligence and social media.”

Irvinei’s new smart home and security doorbell system includes high-tech video cameras that discreetly capture what happens around a property. Homeowners can watch TV, cook meals, or do other activities and still monitor events in real time, including deliveries, arrival of friends and family, or strangers in the bushes.

A major innovation of Irvinei is its inclusion of facial recognition in its security system. By leveraging artificial intelligence and the wealth of information on social media, Irvinei helps users differentiate between friends, family members, and possible intruders who come to the home.

“This is a key feature that helps owners feel more confident about opening the door vs. leaving it closed because they know something just isn’t right,” says Hussain. “Information is power, after all, so we are excited about putting it in the hands of users.”

If the homeowner decides to speak with the visitor, they have two-way communication at their disposal, including texts, video chats, and phone calls. Other state-of-the-art security tools include voice messaging and, within the home, voice control of smart appliances.

Intruders, of course, do not always ring the doorbell and instead try to enter a home through stealthier means. To help users in these events, Irvinei has incorporated security notifications, which are also triggered in cases of fire and smoke. Irvine is, in effect, a digital bodyguard that watches over the homeowner 24/7/365.

Two features are unique to Irvinei and illustrate its commitment to security: the Smart Visitor Log and the Smart Neighborhood Watch. Hussain says that both tools fill in the gaps found in traditional home security systems.

“Break-ins can obviously happen whether or not the homeowner is present. We wanted to give the user power even when they are away at work or on vacation, so we created the Smart Visitor Log, which keeps a record of every person — friend or stranger — who comes to the home,” Hussain states. “With the Smart Neighborhood Watch, our goal is to unite communities. Anyone in the neighborhood can log in and leave information about the suspicious behavior they have seen. That raises awareness, which can in turn help to lower the number of break-ins.”

Both Hussain and his team at Irvinei hope that their smart home and security doorbell system will be a valuable tool for users. “In the end, we are really about giving everyone, no matter their economic background, a powerful way to protect what belongs to them, including their privacy,” he says. “We don’t think it’s asking too much to feel at peace in your home, and now you can.”

Irvinei, the future of home security, lets users remain connected and informed about what’s happening outside their houses while they watch TV, cook in the kitchen, or simply relax. For more information about how AI and social media are changing how homes are protected, please visit https://irvinei.com/.

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