How to really understand your users’ motivations

As designers, it’s our job to gather and synthesize customer input and turn it into actionable design strategy. And as companies look to become more customer-centric, the importance of understanding your users’ motivations is increasing.

That’s why we hosted a DesignTalk and invited Misael Leon from Nearsoft to give us a rundown of generative research tools — hands-on exercises you can use to really understand you users’ motivations.

Watch the video above to discover how to uncover unspoken desires, expectations, and lifestyle habits. Plus, you’ll learn a variety of activities to use to take the speculation out of product decisions and surface new customer opportunities.