Yep, but who cares?
[Important to note: I, personally, hate non-sequitur humor (more about that later)].
However, just because you or I don’t like a certain type of humor doesn’t mean you can’t or shouldn’t utilize it for your brand. It doesn’t matter so much what YOU like, but it matters A LOT what your audience likes.
When you do humor right, it performs off the charts. Look at the spectrum of advertising right now. The most successful (cough, Geiko) are relying on humor. But, it’s not just about being funny, it’s about being funny in a specific way that…
Caveat: I’m approaching this from the “creative” arm of advertising. If you’re a strategy-minded individual, your opinion could also mean squat, but we’re not covering that here.
Nobody wants to hear that their opinion and tastes are worthless. Especially not advertising creatives. But, the further we get into technology and the literal quantum aspects of testing and surveying that it provides, the more this is becoming an angle to consider.
That’s a Stupid Shirt. I Don’t Like it.
I once worked for a very controversial, but quite intelligent figure in the world of advertising. One of the things…
Tonight, we have Chris Hinkle, who is a long time friend to the show, and the brilliant inventor/designer of some seriously cool tech stuff that we all use like drones and HBO NOW.
Also, he has come up with more than one absolutely, horrifyingly bad idea, so I’m sure this won’t be his last appearance.
ROSS: So, Hinkle, I know you have a ton of Best Worst Ideas hiding in a nondescript safe deposit box somewhere in Laguardia. Which one do you want to start with?
HINKLE: Baywatch Nights: MORNING LIGHT.
ROSS: That’s your worst idea? What is it? It…
(Conjuring Samuel L. Jackson voice) You can ask all you want, but when I deliver the ideas that ACTUALLY WILL GO VIRAL, you will cover your eyes and shrink away like a vampire who’s had the hotel-room-style black-out curtains jerked away to suddenly reveal vile, vampire-damaging sunlight.
Want to go “viral?” That’s cool. Just be ready to deal with the consequences.
There are exactly three ways to guarantee a video (or any piece of content, for that matter) go viral:
I made a big deal in my previous article about making things go viral called “Tell Me to Make Something Go Viral One More Time!” which was a tongue-in-cheek diatribe about how ridiculous it is to require that content go viral without being willing to straight up make a snuff film.
However, in my vast experience throwing tons of content out into the internet and seeing what sticks, I’ve found a few approaches that really do help.
I don’t have a good name for this approach, but at least I can describe it. The idea is that there needs to…
There are a lot of theories about why advertising over social media is cheaper than traditional methods like TV and print for the same impressions. Here’s mine.
It’s a scam.
Actually, it’s not just a scam, it’s a scam that works in your favor.
It’s manufactured that way. Facebook smartly started pricing ad buys lower than industry average (for KPI’s like exposure, awareness, page views, downloads, etc.) in order to lure advertising dollars away from traditional spends. Then, they bought Instagram, thus giving them even greater scale. Twitter noticed and adjusted to be competitive. …
I keep telling people I work with that they should “Own the Room” when they’re presenting their ideas. They keep responding with “What the heck are you talking about?”
Okay, fine, understood. Here’s what I’m talking about:
“Owning the room” doesn’t mean “bulls**ting people into blindly agreeing to your ideas.” Owning the Room begins approximately two weeks before your presentation. It’s so simple that I can make it a three-point listicle:
It begins with the “concepting” phase (“concepting” isn’t really a word, that’s why its in quotes).
I’d tell you my various approaches to brainstorming, but, unfortunately, my approaches are…
At the most, these will help you succeed in your first few years. At the least, they’ll make it slightly harder for you to be fired.
So, as if I didn’t have ENOUGH problems, someone who lives above or slightly above me (in the building beside mine) keeps slinging dirty diapers into my impeccably manicured Brooklyn yard.
Over the course of two summers, this dirty diaper slinger has become my own personal Moriarty, my constant reminder that, even as I write stories about heroes and villains on my patio, the actual story plays out in reality, writ larger.
It happens the same way every time. I hear the unmistakable sound of an overfull diaper land with a *splot* on my patio. I lunge from my chair…
BY: Ross Morrison
We didn’t start CheeseRank because we were mildly interested in cheese. We started it because we were obsessed. When we’re obsessed with something, our minds eventually wonder … what if that thing didn’t exist?
Since this is a question that must be answered, and scientists are no help, I gathered the world’s foremost authorities on speculating the future of cheese (anyone I found wandering the halls at CheeseRank HQ), asked them what they thought, threw out their suggestions, and came up with my own. …