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India White

How Much Do You Know About Your Consumers’ Cultural Communities?

Social media engagement and community building is such an important piece of growing consumer advocacy. Humanizing your brand by adding a…

4 min readSep 27, 2016

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How Much Do You Know About Your Consumers’ Cultural Communities?

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India White

How to Take an Audience-First Approach to Competitive Analysis

Image via Unsplash

5 min readSep 27, 2016

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How to Take an Audience-First Approach to Competitive Analysis

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India White

What Makes Audiences Trust Your Influence Marketing

While once thought of as a fading trend, influence marketing is back and hotter than ever. It’s no wonder, with the ever-increasing amount…

5 min readSep 27, 2016

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What Makes Audiences Trust Your Influence Marketing

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India White

How to Take an Audience-First Approach to Content Marketing

One of a marketer’s goals is to make meaningful connections with consumers. This is also one our biggest challenges. Content marketing is…

5 min readSep 27, 2016

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How to Take an Audience-First Approach to Content Marketing

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India White

Presidential Debate: Affinity Data Identifies the ‘Gap’ In Voting

It happened last night. The first presidential debate of the 2016 Presidential Election. Millions tuned in to watch the highly anticipated…

3 min readSep 27, 2016

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Presidential Debate: Affinity Data Identifies the ‘Gap’ In Voting

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India White

Affinity Data Tells Us Who the #SportsBiz Thought Leaders Are

The other day, I joined a conversation on Twitter that ignited a whole community. As a content marketer, I love when this happens! It means…

5 min readSep 21, 2016

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Affinity Data Tells Us Who the #SportsBiz Thought Leaders Are

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India White

[INTERVIEW] The Misconceptions, Benefits and Future of Native Advertising

Around this time of year, we start to see marketing trend predictions for the year ahead. One strategy that is bound to be in everyone’s…

11 min readSep 20, 2016

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[INTERVIEW] The Misconceptions, Benefits and Future of Native Advertising

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India White

Understanding the Culture of the Die-Hard Tesla Model 3 Fans

More than 325,000 people have put their $1,000 deposit down for Tesla’s Model 3 which will be arriving in late 2017. The latest addition to…

5 min readApr 13, 2016

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Understanding the Culture of the Die-Hard Tesla Model 3 Fans

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India White

India White

Growth Strategist | Passionate about driving content innovation through data-driven strategies | Explorer of the great outdoors

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