7 Content Ideas for Life Coaches to Grow Your Instagram Followers

One of the first questions any Life Coach who is new to Instagram wants to ask is — “What do I post on Instagram to get more followers”?

Yes, you’re not alone. As a life coach, it can be challenging to figure out what kind of content to post on Instagram to showcase your expertise and attract clients.

In this post, I’m going to give you some tips on what kind of content you should be posting on your Instagram account to attract your ideal clients.

Why Instagram

First thing’s first, let’s talk about the importance of Instagram as a marketing tool for life coaches. Instagram is an incredibly powerful platform for building your brand and showcasing your expertise as a life coach. With over 1 billion active users, Instagram is a great place to connect with potential clients and build your network.

For this exact reason, there are so many life coaches on Instagram and it can be quite a challenge to stand out from the crowd.

That’s why it’s crucial to have a clear strategy and plan for your Instagram content. Here are some tips on what kind of content you should be posting on your Instagram account to attract potential clients.

1. Share Your Expertise

As a life coach, you have a wealth of knowledge and expertise that you can share with your audience. Share tips, tricks, and insights on how to live a better life. Post motivational quotes, affirmations, and inspiring stories that your audience can relate to.

For example, if you’re a relationship coach, you can share tips on how to improve communication in a relationship, how to build trust, or how to handle conflict. If you’re a wellness coach, you can share tips on how to eat healthy, exercise regularly, and manage stress.

Sharing your expertise on Instagram can help position you as a thought leader in your industry and build trust with your audience. And when potential clients see that you know what you’re talking about, they’ll be more likely to reach out to you for coaching.

2. Be Authentic

One of the biggest mistakes that life coaches make on Instagram is trying to be something they’re not. Don’t try to be a carbon copy of someone else’s Instagram account. Be yourself! Authenticity is key to building trust and connecting with your audience.

Share your personal story and journey as a life coach. Share your wins, your struggles, and your lessons learned. When you’re authentic, your audience can relate to you on a deeper level, and they’ll be more likely to reach out to you for coaching.

3. Use Visuals

Instagram is a visual platform, so it’s essential to use high-quality visuals in your posts. Use eye-catching images and videos to grab your audience’s attention and make your content stand out. Make sure your visuals are on-brand and consistent with your messaging.

You can use visuals to showcase your coaching style, your values, and your personality. For example, if you’re a fun and energetic life coach, you can use bright and bold colors in your visuals to reflect your personality.

4. Share Your Story

People love stories. As a life coach, you have a unique story to share with your audience. Share your journey as a life coach, how you got started, and what motivates you to help others.

People are more likely to connect with you and reach out to you for support when they know your story and how it can relate to them.

5. Engage With Your Audience

Engagement is key to building relationships on Instagram. You should respond to comments and messages from your audience, ask questions, run polls, and encourage your audience to connect with you through your content.

When you engage with your audience, you build trust and create a sense of community. And when potential clients see that you’re engaged with your audience, they’ll be more likely to reach out to you for coaching.

6. Collaborate With Other Coaches

Collaborating with other life coaches on Instagram can be a great way to expand your network and reach new audiences. Find coaches who share similar values and coaching styles as you and collaborate on content or joint projects.

For example, you could do a joint Instagram Live session where you discuss a particular topic related to your coaching niche. Or, you could collaborate on a blog post or an e-book that provides value to your audience.

When you collaborate with other coaches, you show your audience that you’re part of a larger community of experts. And when potential clients see that you’re connected to other coaches, they’ll be more likely to trust you.

7. Use Hashtags

Hashtags help you get your content in front of a wider audience on Instagram. Use relevant hashtags in your posts to attract potential clients who are searching for information related to your niche.

For example, if you’re a career coach, you could use hashtags like #careercoach, #jobsearch, or #careerdevelopment in your posts. A best practice would be to use a mix of popular and niche hashtags to reach a wider audience.

Pro tip: Create a custom hashtag for your coaching business and encourage your audience to use it when they post about your services. This can help increase brand awareness and make it easier for potential clients connect with you.

That’s it!

By following these tips, you can build your brand on Instagram and attract potential clients who are looking for a life coach like you.

Remember, Instagram is just one tool in your marketing toolbox. You can use other platforms in addition to Instagram. But if you use Instagram strategically, you can reach a new audience and grow your coaching business.

What’s Your Insta Handle?

If you’re a life coach and you have an Instagram account (even if it’s brand new) share the link below. Also, make sure you give me ONE compelling reason to follow you and I WILL!