For popularising any website, content marketing goes a long way. It is the go-to strategy applied by cyber whizzes to bring stardom to any site. Even though it’s on all lips, there is much doubt regarding content marketing. What is it exactly? Branded content? Native advertising? Sponsored content? …


Irrespective of the kind of business you are into, publishing content has become imperative in order to survive in the market. But however much good and well researched your content be, all the effort put in composing it can get poured down the drain if you do not have a…


An in-depth understanding of consumers and what makes them tick can be the answer that experienced marketers are looking for, to create compelling content marketing strategies. But even today, many marketers are focusing more on how digital platforms like social networks, email, and search work, rather than concentrating on how…


A few years back, when you did a search you may have chanced upon a Tweet or two in your SERPs. Through a deal that was struck between the two, Google gained access to Twitter’s data stream and in return, these tweets would be displayed in search results in real…


A few years back, when you did a search you may have chanced upon a Tweet or two in your SERPs. Through a deal that was struck between the two, Google gained access to Twitter’s data stream and in return, these tweets would be displayed in search results in real…


Blog posts need to be interesting, relevant and appealing to your prospective target audience. But when you’re posting frequently, you may experience a writer’s block, or fail to come up with a stellar new and original idea every single week. But finding great ideas for a blog post doesn’t have…


With the right SEO, businesses can be highly successful in what they do in this digital age. With the frequent updates and changes in search engine algorithms, some entrepreneurs consider SEO a formidable challenge, while other have the attitude of taking it as it comes. Google has evolved considerably, and…


Write down ideas

A human brain tendency, it often forgets 70% of the things he thinks.

Losing a hold over Creative ideas is a degrading side effect of the human mind. A simple and obvious solution to this is to write down your thoughts! Carry a notepad (quite an outdated…


It’s been exceptionally long but Facebook, our apparent best friend/extremely close relative, has finally granted us the power to communicate in GIFs on the social network. The billion dollar company has discreetly rolled out a “much awaited” update which lets GIFs play natively as a part of the regular news…


If ever in your life, you have come across emails selling Viagra, a hundred organic Facebook likes, or the LIC agent acting over friendly online, you’ve certainly glimpsed the underbelly of what is commonly known as Digital Marketing.

Social Media Marketing has always been a peculiar thing. In the early…

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