10 Social Media Tools Every Business Should Be Using

Digital marketing involves effective use of social media channels to reach and engage customers at varying sales stages (new, old, potential). With businesses needing to maintain social media accounts all at the same time, tools are necessary to save on time, maximize efficiency and even help them with social media analysis. We round up ten social media tools that can help you manage and analyze your social media accounts better.

Facebook

1. Agorapulse. Functioning more like a customer-relationship management (CRM) tool, it builds fan profiles based on their level of engagement (interactions) on the page.
2. LikeAlyzer. For businesses new to social media, this tool is valuable as it analyzes Facebook pages and generates reports that highlight areas for improvement. It even shows you how to measure up against competition or similar businesses in the industry.

Twitter

1. Tweetdeck. You don’t have to be on Twitter every hour every day to post. You can schedule future tweets and monitor activity across several accounts, all in one dashboard, with Tweetdeck.
2. Tweriod. For you to know what times you can maximize reach and engagement, use Tweriod. It measures posts according to the level of engagement against which hours and days engagement usually is at its peak. This is a valuable tool when it comes to content marketing strategy.

Instagram

1. Iconosquare. Formerly known as Statigram, it is a platform that monitors followers’ level of engagement in weekly and monthly period.
2. Collecto. If you want to build up your following, this location-based app categorizes followers based on the brands they talk about and hashtag they use. You can then use these reports to engage them and use their hashtags to get more presence.

LinkedIn

1. WordPress. An effective way to share your thoughts in this professional network is to add a blog to your LinkedIn account, and WordPress is the simplest way to do that. Quality content will always attract more connections.

Pinterest

1. PicMonkey. As Pinterest is primarily a visual social media channel, quality images are important. With PicMonkey you get to have a free online image editor, eliminating the need to use Photoshop.
2. ShareAsImage. If you need help generating eye-catching memes and quotes, ShareAsImage can do that for you for only $8 a month. The advantage of using powerful visuals is the potential for it to go viral across Pinterest easily.
3. PinAlerts. If you want to know whenever a user pins an image from your website, sign up for PinAlerts. You get to identify which users are sharing your content and this is a great step towards building your online community.

Do you know of any other useful social media tools? Share them in the comments section!