65 Social Media Infographics That Will Improve Your Online Marketing

Many businesses all over the world are now using social media as part of their marketing strategy. The number continues to grow every year as more companies begin to realize the benefits of social media for business. However, the social media landscape also continues to change along with the changes on customer expectations and social media usage.

For businesses to succeed in using social media, it is necessary for them to keep abreast of the latest news and developments so that they can make the necessary adjustments to their strategies. This comprehensive list of infographics provides businesses with helpful facts, findings, and insights about customers and social media and will hopefully give them an easier way to understand how things work and how they should adapt.

1. Grow Your Reach — 2015 PR & Social Media Tactics [Infographic]

Changes normally occur in terms of how social media platforms operate and this infographic provides suggestions on how businesses can adapt.

2. How Social Media Drove Ecommerce in 2014 (INFOGRAPHIC)

Search Laboratory released a new infographic early this year to show just how closely social media and eCommerce work together for the last 6–7 years.

3. What We learned in Social Media 2014 (Infographic)

This infographic based on the Global Web Index Q3 2014 Report shows how much each social media platform performed in 2014 in terms of growth, audience, and visitation rate.

4. Excellent New Social Media Marketing Infographics For 2015

This social media cheat sheet provides helpful tips on how to effectively use the top 9 social networks for business.

5. 5 Social Media Marketing Trends for 2015 [INFOGRAPHIC]

JSH&A Communications provides 5 trends on social media marketing this year specifically in the areas of real-time marketing, ad spending, content marketing, videos, and the visual web.

6. US Social Media User Statistics for 2015 [INFOGRAPHIC]

The demographics of social media users in the US are changing and this infographic shows which age groups are using the different platforms.

7. Digital Skills for Small Businesses

The Superfast West Workshire Fund helps small UK businesses increase their digital presence and they provide some tips on how to do so on this infographic.

8. 10 Years Of Social Media Evolution [Infographic]

Social media has gone through a lot of changes in the past 10 years. This infographic gives us interesting facts on how it has evolved since 2004.

9. Social Media Image Size Cheat Sheet for 2015 [INFOGRAPHIC]

Social media image sizes can be confusing because they vary per platform. But this infographic provides an easy-to-read cheat sheet to make things easier for users.

10. 2015 Social Media and Content Trends for B2B Marketers [INFOGRAPHIC]

This infographic provides some of the highlights of the 2015 B2B Content Marketing Report released by the Content Marketing Institute and MarketingProfs.

11. Meet Your 2015 Customer [Infographic]

Learning more about ones’ customer is vital to any business. This one takes a look into customer traits and how this translates to social media and brand usage.

12. Social Media Power Hour [INFOGRAPHIC]

Digimind shows that a successful social media strategy doesn’t have to take hours to implement. Instead, it can be done in just 6 steps for just one hour a day.

13. The Top 10 Social Media Trends for 2015 You Should Be Planning For

This article shares an infographic from CJG Digital Marketing, which contains a more comprehensive list of social media trends for 2015 and how they will affect businesses in terms of planning, workload, and resourcing.

14. 9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC]

Some businesses are getting it all wrong in social media and this infographic shows their most common mistakes.

15. Social Media Management Workflow [Infographic]

Social media management entails several different tasks. Compare how much time you spend with them using this template for a generic social media workflow for a 40-hour work week.

16. The Social Media Landscape — Facts and Figures for B2B Sales (Infographic)

This infographic focuses on facts and figures on social media’s contributions to the biggest brands in the world.

17. Social Media & Business [INFOGRAPHIC]

This infographic helps businesses understand the benefits of using social media for business, which platform to choose and how to proceed with making a plan.

18. Words and Pictures — Our New Social Media Infographic

It’s not always easy to figure out how to reach your audience but this guide gives a list of ways how to do so, with the corresponding reasons why as well as which platforms to use.

19. 4 Tips For Developing Your 2015 Social Media Marketing Plan

Shark Communications shares that creating a social media marketing plan involves 4 key steps — Attract, Engage, Convert and Monitor.

20. Social Selling in 2015: A Look Into The Next 12 Months [Infographic]

2015 has been predicted to become a big year for social selling. This gives us a look into what businesses can look forward to during the year.

21. How to Choose the Right Social Media Platform (Infographic)

This social media cheat sheet makes it easy for businesses to choose a social media platform by listing down the pros and cons for each option.

22. Best Time to Post on Social Media Infographic

To gain maximum exposure, businesses must post on social media during the most strategic time. This guide tells you when those are.

23. Social Media Benefits for B2B marketers in 2015

This infographic doesn’t just list down the benefits of social media to B2B marketers but also gives facts on social media adoption by B2B businesses in 2014, digital spending, types of content used, key challenges, and some tips.

24. #SocialMedia Shortcuts: Save Time On Facebook, Twitter & YouTube With These Keyboard Shortcuts — #Infographic

Save time on social media by using this amazing list of keyboard shortcuts for Twitter, Facebook, YouTube, Tumblr, and Google+.

25. Social Media Shopping Statistics 2015 #infographic

Trueship has released statistics on the actual state of social shopping to include information on traffic, reach by gender, and conversion facts.

26. 25 Strategies from Social Media Marketing World 2015 #Infographic

The author of this article shares lessons learned from Social Media Examiner’s annual event called, Social Media Marketing World 2015.

27. Men vs. Women: Who Is More Active on Social Media? [Infographic]

When it comes to social media, men and women still differ. This infographic shows you how different they are in terms of why and how they use it and which platforms they use more.

28. Better Social Media Customer Service — Fails And Fixes [Infographic]

If you’ve made mistakes on handling customer service situations on social media, here are some suggested fixes on how to overcome them.

29. Google vs Facebook & Twitter in 2015 — Who Really Owns Your Social Media?

Learn which social media platforms are the biggest players, how much they have acquired and earned as well as information on some of the up and coming platforms in the market today.

30. Nurturing the Sales Funnel Using Social Media (Infographic)

This detailed infographics explains how social media can help businesses achieve awareness, interest, conversion, sales, and loyalty.

31. What Does A Simple Social Media Strategy Template Look Like? #infographic

Learn how to craft your own social media strategy by asking yourself the questions outlined on this infographic.

32. 10 Essential Social Media Lessons for Your Business in 2015 [#Infographic]

If you’re still unsure about using social media, this infographics presents 10 reasons why you should backed by several statistics.

33. 2015 Social Media Infographic: Helpful Statistics and Fun Facts

This infographic lists fun facts and statistics regarding users of Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

34. Influencer Trust and Recommendation — A real challenge for marketers (Infographic)

This infographic aims readers to learn more about consumer recommendations, the motivations behind them and how to leverage them in customizing your influencer and advocacy marketing strategies.

35. Social Media Marketing: Good Vs Bad (Infographic)

Everyone’s talking about the benefits of social media but this infographic takes an unbiased view by providing both the good and the bad of social media marketing.

36. Infographic: Heat Up Your 2015 Social Media Strategy

2015 is the time to level up your social media strategy and this infographic gives you 5 ways on how to do that.

37. Where Social Media Customer Service Could Be By 2015

This infographic gives predictions on how social media can change this year but what’s most interesting are the examples given on how certain brands are using social media to connect with their audience.

38. How Often Should You Post to Social Media [INFOGRAPHIC]

End the guessing game on how often you should post on your social media platforms. This infographic has all the answers you are looking for.

39. Infographic: 3 Reasons Why Your Social Media Strategy is Failing

So much has been said about how to come up with a social media strategy but when it fails it’s sometimes difficult to figure out why. This guide will help you determine what the real problem is.

40. #SocialMedia Checklist for Businesses

If you’re having trouble drafting a social media strategy, print out this helpful checklist that will guide you through the process.

41. Optimal Length Social Media (Infographic)

This infographic offers a short but wise answer to the question of how long social media posts should be.

42. 10 Social Media Resolutions for 2015 [INFOGRAPHIC]

This post provides more tips on how businesses can improve their social media performance this year.

43. 16 Things You Should and 16 Things You Should NOT Do on Social Media (Infographic)

This infographic provides you with an easier way to figure out what and what not to do on social media by listing them down side by side.

44. Facebook, Twitter, Google+ And LinkedIn: The Language Of Social Media [INFOGRAPHIC]

Take a look at this infographic to find out what languages popular global social media sites support.

45. The Real Generation Gap: How Adults and Teens Use Social Media Differently (Infographic)

Understanding your customers’ social media habits is vital. Doing so will enable them you to engage with them better. Here are some information on the differences between how adults and teens use social media.

46. How Small Businesses Are Using Social Media [INFOGRAPHIC]

Learn which social media sites small businesses use and how they are using them from this Mashable infographic.

47. Infographic: Social Media Analytics

Social Media Analysis is absolutely essential to help you figure out if you’re strategy is working or not and what you can do to further improve or rectify it.

48. [Infographic]: The ROI of Social Media

The ROI of social media can be challenging to measure without any standard means of measurement but this infographic gives information on the various metrics used.

49. How Social Media Changed The Ad Game [Infographic]

Social media has changed marketing in a big way and subsequently changed the world of advertising too. This infographic tells you how.

50. 10 Super Powers All Great Social Media Marketers Have [Infographic]

Not all social media marketers are created equal. Make sure you know what qualities to look for when you start hiring one.

51. The 4 C’s of a social media marketing strategy

The 4C’s of a social media marketing strategy include Content, Conversation, Community, and Connections. This infographics show how these four strategies can be used to get the most out of your social media efforts.

52. 5 Ways to Cultivate an Active Social Network infographic

This infographic inspired by marketing guru Chris Brogan presents simple tips on how to build and maintain your social network.

53. How Social Media Influences People — Infographic

With this infographic, you will understand what makes social media such a powerful tool capable of making your brand more influential to your audience.

54. Infographic: 12 steps to social media marketing success

Measuring social media’s ROI can be challenging but this infographic will make it easier for you to do with just 12 steps.

55. Does Social Media Improve Google Organic Search Ranking?

Those infographic highlights the results of an experiment conducted to find out which social media activities help improve a business’ organic search ranking on Google.

56. Social Media Analytics: It’s a Marathon, Not a Sprint

A lot of companies rush to commit to social media without first establishing goals or developing a strategy. This infographic explains why it’s not all about being the first to do something but about making sure social media works for you for the long haul.

57. Is your social media campaign on track? [Infographic]

Get some tips and hints on how to effectively use Facebook, Twitter, and LinkedIn from this quick and easy to use guide.

58. Social Media Comparison Infographic

Not sure which social media platform to use? This infographic makes it easier for you to compare by placing all the important information about them side by side.

59. A Detailed Guide to Photo & Image Sizes on Facebook, Twitter, YouTube & More [Infographic]

Here’s a more recent and more detailed guide on photo and image sizes for several popular social media sites. The best thing about it though is that you can download your pre-sized cover photo templates for free here too.

60. Hootsuite’s Benchmark Study Reveals Common Social Media Benefits And Challenges For Business

5 key themes emerged out of the global online survey conducted by Harris Poll for Hootsuite called Social Business Benchmark 2014 and this infographic explains them all.

61. Most Popular Social Media Sites Review: Why Women Are The Real Power Behind The Huge Success Of Pinterest and Tumblr

Studies have shown that women in the US use social media more than men. This infographic explains the six reasons why they rule.

62. Why social media analytics can’t help improve your marketing strategy [infographics]

Social media analytics should not be your sole source for information about your audience. For a more effective marketing strategy, make sure your digital and traditional marketing strategies are aligned.

63. Why are customers turning to social media?

Social media has provided businesses with faster, easier and more effective ways to serve their customers. This infographic explains how this is changing customer expectations and experiences in terms of customer service.

64. Infographic: How to choose which social media network you should advertise on

This infographic lists down the different advertising options available to you on Facebook, Twitter, YouTube, Instagram, Tumblr, StumbleUpon and Google+.

65. Where Will Social Media Users Go In 2016? (Infographic)

Learn what exclusive eMarketer data says about the 2015 social network demographics and how much they’re expected to change in 2016

Without a doubt, social media is a great tool that businesses can use to connect with their customers as long as it is used correctly and efficiently. Many businesses who have joined the social media bandwagon have tried and failed because of a lack of understanding on how it should really be done.

Many fail because of the misconception that it simply entails posting random things on social media. Some make the mistake of thinking that it’s all about gaining the most number of followers, the most number of “likes” or “clicks”. However, it is not.

Ajaz Ahmed of Akqa says that Counting clicks isn’t what counts. The number of followers, likes or clicks don’t count if they don’t translate to new and loyal customers and to increased sales and profits. What is the worth of your followers, likes and clicks if they do not add anything valuable to your business?

Some also think that it’s all about being in all the social media platforms. However, it is not about gaining presence everywhere. It’s about making your presence felt where it matters the most. Digital analyst and award-winning author Brian Solis once said that “Social media is about sociology and psychology more than technology.” While social media was born because of technology, what makes it work is a business’ ability to utilize it in order to understand and engage with their customers.

To make social media work for you, make sure to define your goals and develop an effective strategy that will help achieve them. Take note that choosing a platform is crucial and that the best one is where your audience is at. Then, learn how to make the best use of it so that you can make the most out of your efforts.

Besides, more than just a tool to advertise your products and services, social media is all about creating a community. As Susan Cooper of Buzz Edition goes, Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.”

Originally published at www.infinitdatum.com.

Like what you read? Give Infinit Datum a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.