InfluencerStuff Partners With Play.Works to Bring OTT Distribution to Creators

With the help of his InfluencerStuff management team, Bricks ‘O’ Brian is expanding the reach of his content with a fresh presence on new platforms.

Through its partnership with Play.Works (a leader in content distribution on OTT), InfluencerStuff now provides their creators with the ability to push their content to new audiences to promote increased reach, growth, and monetization. Starting with Bricks ‘O’ Brian (formally known as Brian Saviano), Play.Works and InfluencerStuff will continuously assist their creators with establishing their own on-demand distribution channels on platforms such as Roku, Samsung TV, Vizio and more.

Example of what the channel looks like live

“Play.Works continues to see great growth in OTT video consumption. Gaming Creators are one of the top performing categories for Play.Works and adding the family friendly videos of Bricks ‘O’ Brian to our suite of OTT Apps including PW Kids is a win for all.” — Jonathan Boltax, Play.Works CEO

Bricks ‘O’ Brian is best known for his family-friendly gaming content that appeals to fans of all ages. While you might find him doing playthroughs on titles related to Minecraft, Pokémon, Super Mario Bros., or Zelda, he also is a LEGO superfan and creates builds and reviews for sets of interest. He brings his infectious humor, extensive knowledge, and relatability into everything he does. In addition to his content on OTT, fans can view more of Bricks’ content on YouTube and Twitch.

“We are excited to blaze a new path with Bricks and OTT. I am personally excited at the chance to broaden our creators’ audiences while simultaneously stabilizing their income with yet another revenue stream. The potential here is endless as it gives our creators the ability to create new content and be more selective with the sponsors they partner with to push their business to the next level.” — Richard Little, InfluencerStuff CEO

Bricks ‘O’ Brian signed with InfluencerStuff in early October to handle all management efforts moving forward, making this a notable first deal to be inked since the partnership was established. Bricks has previous OTT experience, where his content has been watched for over six million hours over a 16 month period — establishing his proven ability to captivate and engage audiences in an on-demand format. Starting today, Bricks ‘O’ Brian fans will be able to watch his content on his own dedicated Roku App. Additional platforms to view Bricks’ content will be added in the coming months.

“I’m excited to bring my content to accessible platforms all around the world! Now my fans can binge watch their favorite playthroughs with safe, non-invasive advertisements to their hearts content. I look forward to bringing my work to as many places as possible with the help of Play.Works and InfluencerStuff!” — Bricks ‘O’ Brian

Bricks ‘O’ Brian Walking

For media inquiries, please contact Ray Arsenault, Chief Strategy Officer at ray@influencerstuff.com

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InfluencerStuff bridges the gap between INFLUENCERS and BRANDS, developing partnerships that last longer while also creating a stable workplace for Influencers.

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InfluencerStuff

InfluencerStuff

InfluencerStuff bridges the gap between INFLUENCERS and BRANDS, developing partnerships that last longer while also creating a stable workplace for Influencers.

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