InfluentialOnlineThe ‘Exotic’ Factor: YouTube, Vlogging & Content CreationAn internet celebrity that is ‘exotic’ is perceived as distancing, far removed from one’s comfort zone, or so novel or foreign that it…Jan 13, 2022Jan 13, 2022
InfluentialOnlineUnderstanding How Businesses Use Social Media Influencers to Sell Their Products“Influencers can be described as a model of marketing and advertising that target key individuals who exert influence over a large pool of…Jan 12, 2022Jan 12, 2022
InfluentialOnlineThe Rise of TikTok: Who are these social media celebrities?TikTok was the most downloaded app in 2020, this short- video sharing app was a huge success amongst the younger generation (Crepax, 2020)…Jan 12, 2022Jan 12, 2022
InfluentialOnlineInfluencers vs celebrities: Understanding social media, fame & micro- celebritiesWho really are influencers?Jan 12, 2022Jan 12, 2022