How to Serve the Global IoT Market in One Move

by Michael Vedomske, Principal Data Scientist at Ingenu

Find the Biggest Market

Biggest Market = Most Competition = Best Products

Ingenu has the industry’s largest marketplace. Because we use the 2.4 GHz band, the only band available worldwide in one continuous band, all of our partners have access to the entire global market. Ingenu’s partner ecosystem gives our partners the simplest access to the IoT industry’s largest total addressable market. This means that small startups wanting to get in early on a rapidly expanding market can reach a global market and scale very quickly. It also means that more participants enter our market and provide greater competition than any other existing or developing LPWA technology can offer.

Ingenu has the industry’s largest marketplace. No other IoT connectivity technology can even approach the size and immediate access to the global market place.

No other IoT connectivity technology can even approach the size and immediate access to the global market place. That means that Ingenu has three important advantages that our partners and their customers enjoy as the IoT expands: 1) instant global marketplace access — and thus scale — by needing to design for only one band, 2) better quality products due to increases competition, and 3) lowest prices due to size of marketplace and competition therein.

Avoid Fractured Ecosystems

Cellular LPWA Solutions Have Grossly Missed the Mark

No other existing or developing LPWA technology can even come close in size or ease to economies of scale to that of the RPMA marketplace. Cellular ecosystems are very highly fractured with dozens of bands.

Cellular ecosystems are very highly fractured with dozens of bands. The standards bodies, like 3GPP, have done the exact opposite of what standardization is supposed to bring: a single standard that works everywhere. Ingenu’s RPMA does exactly that.

Device or other value-adding partners wanting to deploy using the still developing cellular LPWA solutions have to choose very carefully which bands to support, wait to see which carriers will carry which technologies (will they choose Cat 1, NB-IoT, LTE-M1, or whatever other technologies in the pipeline), and then have to decide what regions make sense to serve. All the while missing out on economies of scale by dividing the production volumes up across all of those fractured markets.

The consumers miss out here as well because there will far less competition because the complex nature of getting a solution in this space is a serious barrier to entry of device makers. Not only that but the cost will always be high because certification costs for each carrier are as much as $100k per device per carrier. Then there’s the fact that a device built to support multiple bands will always cost more than one designed to support only one band. Lower competition here will lead to higher prices and lower quality of goods. Standards based technologies have completely failed the consumer here and missed the mark. Where standards bodies and the participating IPR holders should simplify, they add complexity.

Where they should introduce competition, they remove it. Where they should serve consumers, their competing IP interests conflict with producing the best product.

Other Existing LPWA Technologies’ Marketplaces Aren’t Even Close to Global

With the 900 band used by Sigfox® and LoRa® technologies you get fractured coverage as well. If a device maker wants to address the North American market they have to design a device for the 915 MHz band, and then if they want the European market they have to design for the 868 MHz band. Immediately that company has to manufacture twice as many devices to reach scale. Immediately device makers will start choosing one area or the other to support initially.

Some areas of the world, like South America, have extremely fractured regulations when it comes to the 900 band, and some areas don’t even have a 900 band (Asia) though one is in the works somewhere in the 700s. So even the best case scenario a company would need to design four separate devices to try and almost reach a global market. Consumers lose yet again, less competition leading to higher prices and lower quality products.

Make Competition Everyone’s Friend

More Competition = More Innovation = Lower Prices + Better Products

Competition in the marketplace gives consumers two beautiful things at once: lower prices and better quality products/service. More competitors in the marketplace means more companies are actively finding ways to attract customers. These companies will attract new customers by either differentiating their product/service, which is a fancy way of saying, they’ll make it better in some way that appeals to customers, or they’ll make it the same quality at a lower price. In either case, the consumer wins. Any company who tries to charge more will quickly get out competed by the other companies willing to go lower or serve better. The urge to get the extra sales is just too strong than to go with the status quo.

Choose a Wireless Platform that Works Everywhere

Partners Win. Consumers Win. Everyone Gets a Trophy.

Because RPMA uses the only truly global wireless band to provide connectivity, it uniquely offers the largest marketplace to its ecosystem partners. No other wireless provider can even come close the ease of access to a global marketplace that we provide to our partners. One band to design for. Done. Our partners in South Africa (and everywhere else for that matter) reach a global market immediately. And startups in Asia can compete with those in Europe. That also means that no other IoT connectivity provider can approach the quality and prices of products because no other marketplace will have the level of competition that our ecosystem can provide. With the competition that only RPMA can bring, everyone wins, and no other existing or developing IoT connectivity solution can say that.

Check out our free eBook, How RPMA Works: The Making of RPMA to take a deeper dive.

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