Insightrix CommunitiesProduction Innovation and Online CommunitiesI was recently reading an article about failure rates of fast-moving consumer good products in the marketplace. I saw that the statistics…Sep 20, 2017Sep 20, 2017
Insightrix CommunitiesAsia-Pacific Market ResearchIn a recent article by Yazid Jamian and Steve Murphy entitled 6 trends in Asia-Pacific Market Research on Quirks.com they discuss the…Sep 20, 2017Sep 20, 2017
Insightrix CommunitiesCommunity Engagement and Re-brandingIn a recent article for the New York Times, Katherine Q. Seelyewrites about Rhode Island’s failed attempt at re-branding, in an article…Sep 20, 2017Sep 20, 2017
Insightrix CommunitiesOnline Communities for Civic EngagementThe concept of the Innovation Adoption Lifecycle has been around for many years and has been applied to many industries, products and…Sep 20, 2017Sep 20, 2017
Insightrix CommunitiesHow To Be Everywhere and Anywhere Your Customer Might BeAs the owner of a full service market research firm, we interact with many companies, large and small. Sitting in a focus group, and…Sep 20, 2017Sep 20, 2017
Insightrix CommunitiesEducational Institutions and Insight CommunitiesIt is funny how life has a way of coming around. After 14 years as a business executive, I was offered a faculty position at the University…Sep 20, 2017Sep 20, 2017
Insightrix CommunitiesBrand Loyalty’s New LiberationThe old way of creating brand loyalty could be compared to marriages in the 1950’s, where as long as the husband took the wife out for…Sep 20, 2017Sep 20, 2017
Insightrix CommunitiesInsight Community Data Should Tell a StoryBy: Dallas TrembachSep 20, 2017Sep 20, 2017
Insightrix CommunitiesAmerican Airlines Rebranding Good into Great!By: Larry GoodfellowSep 20, 2017Sep 20, 2017
