Michael HarrisWhy Sales Fails at Selling Change With Success Stories & Needs Change Stories/QuestionsSuccess stories are only effective as proof late in the sales cycle once a customer has decided to change. Early stage customers, on the…Sep 12, 2017Sep 12, 2017
Michael HarrisINSIGHT SELLING- WHAT IS INSIGHT, AND WHY DO IT?Everyone is talking about how sales & marketing must now learn how to deliver insights to their customers, because the internet has changed…Sep 9, 2017Sep 9, 2017
Michael HarrisTHE STATUS QUO BIAS: WHY CUSTOMERS DEVIATE FROM RATIONAL ECONOMIC BEHAVIORThe value to buy your product is overwhelming, and yet the customer decides not to buy. Why? The optimism and status quo bias block…Sep 9, 2017Sep 9, 2017
Michael HarrisFROM SEWER-LINE TO PIPELINE WITH INSIGHT SELLINGHere’s a story about how a VP of Sales resurrects her pipeline by showing her team how to lead customers to value with insight not…Sep 9, 2017Sep 9, 2017
Michael HarrisSales Training Doesn’t Improve Bottom 80% So Invest In Best to Train RestThe goal of every sales training program is to improve the bottom 80% of salespeople, but that’s not what happens. What happens is that the…Mar 27, 2017Mar 27, 2017
Michael HarrisGet Off The Sales Training Merry Go Round & Increase RevenueI recently asked a friend how she lost weight and she said “I ate less.” That was not what I wanted to hear. I wanted to hear about the…Aug 20, 2016Aug 20, 2016
Michael HarrisHow To Deliver Insight & Challenge The Status Quo With QuestionsIn the HBR article “The End of Solution Selling” in 2012, The Challenger Sale positioned themselves as the dominant sales methodology by…Jul 30, 2016Jul 30, 2016
Michael HarrisHOW TO DELIVER INSIGHT & CHALLENGE THE STATUS QUO WITH QUESTIONSWhen customers understand their problems, it’s easy for salespeople to lead them through discovery, because customers don’t need…Jul 26, 2016Jul 26, 2016
Michael HarrisCHALLENGE THE STATUS QUO & CREATE VALUE WITH INSIGHT-BASED DIRECTED QUESTIONSWhen customers understand their problems, it’s easy for salespeople to lead them through discovery, because customers don’t need…Jul 22, 2016Jul 22, 2016
Michael HarrisInsight Selling Map: The Answers Behind The Questions Illuminates The Road To ValueIt’s counter intuitive, but if you want your salespeople to challenge the status quo and create value with discovery questions, I believe…Jul 7, 2016Jul 7, 2016