We do focus groups… the Insight Safari way.
We had coffee with a favorite client the other day. Earlier this year, we completed a fun and creative qualitative research project with them using an innovative online methodology.
As we talked, the client casually mentioned he had some focus groups coming up soon. Then came a surprising question: “Do you guys even do those?”
Long form answer: Yes… for years and years… and we’ve gained a ton of wisdom over that time that we can pass on to you.
Our moderators have facilitated hundreds — if not thousands — of focus groups over the years. In that time, we’ve discovered techniques and methods that we feel dig deeper and get closer to the heart of your target customer.
Our in-person sessions are carefully designed by seasoned researchers to connect optimally with your unique target audience. Here are just a few ways we do focus groups differently, which you may want to consider for your next project.
- Unique environments: We strive to keep the participant “in-habitat” as much as possible to establish comfort — which may mean sessions in a living room, office, or coffee shop location.
- Dynamic exercises: Our goal is to fire up respondent creativity and insure their research experience is unlike any they’ve had before — which translates to deeper learning for you. In addition to traditional Q&A, we may incorporate visualization exercises, projectives, multisensory experiences, mind-mapping or other brain-boosting techniques. You (and your customers) will actually have fun!
- Removing the glass: As appropriate, we design research that allows your team to interface directly with your target, giving you a human-to-human connection.
Focus groups are a tried-and-true qualitative research methodology, and they aren’t going anywhere.
That doesn’t mean you’re doomed to the same boring routine every time — and that you can’t get to a visionary level of insight at project’s end.
Give us a call or drop us a line today to find out how Insight Safari does focus groups that transform your thinking and give you the insight you need to move forward.
Insight Safari LLC is a marketing research company specializing in qualitative methods, strategic consulting, and being all-around awesome. We may be reached at firstname.lastname@example.org or 866.587.1546 x101.