The Age of the Millennial

We are in the throes of a generational war unlike any other, except for every single other one. I have, in the space of 30 seconds, seen two separate articles declaring that:

1) Millennials are shockingly wasteful ingrates squandering a privileged inheritance;
2) Millennials are unsung heroes, fighting for a world left to rot after the wasteful indolence of an ageing elite.

Belonging to one of these groups, I grappled with objectivity and bristled with self-righteous importance reading both. Fundamentally, however, I was struck by one thing; that humans are the same and waging passive generational warfare is a terrific excuse to not be accountable for anything. The wheel turns; same people, different faces.

It is difficult to resist the image of Millennials sharing a milk crate, shooting avocado into their eyeballs while drinking liberated and activated Eritrean coffee in cafes whose walls are made of organic astro-turf and house open plan, inoffensive bathrooms. If only they had used all their new fandangled technology to create rifts in time and space and travel to the 1970s where the modern avocado prices would have actually made significant inroads to a home deposit. Millennials: putting the salt in Bernard Salt, one avocado at a time.

In earnest, most of the young (millennial) professionals we interview at Inspire have a residual entitlement about them fulfilling the stereotype. What I should like to note, though, is that for every 5 or 10 we may turn away there is one that is exceptional in their work ethic and accountability.

Inspire is a company that employs mostly Millennials. Inspire is also a company that features practitioners in their 20s working 90 hour weeks, often volunteering their time in an effort to cultivate excellence. The point is that being a millennial has nothing to do with success or failure. Finding that distinction is entirely a product of discipline and application, and we have Millennials that exhibit both in significant amounts. In having such a young workforce, Inspire has an urgency around its output that makes it an extremely exciting place to be a part of.

In lamenting the privilege of youth, I’d rather we examine the specific environments creating it, rather than consign a generation to being slothful. That truism remains; there is no substitute for hard work. This is not age specific, it is culture specific.

Ashley Dighton

Creative Director — Inspire Health Services

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