YouTube Trends 2023: The 10 Most Popular Topics on the Platform

A quick guide to some of the most popular and interesting topics on YouTube in 2023.

Saida Safikhanova
5 min readSep 9, 2023

Did you know that YouTube has over 2 billion monthly active users and that every day, people watch over a billion hours of video on the platform? YouTube is not only the most popular video-sharing site in the world but also a source of endless entertainment, information, and inspiration. In this article, I am going to explore some of the top ten topics on YouTube in 2023, based on the web search results. These topics range from music to games to challenges, and they reflect the diversity and creativity of YouTube creators and viewers.

The 10 Most Popular Topics on the Platform

1. YouTube Shorts ๐ŸŽฌ

This is a short-form content platform that displays vertical videos 60 seconds in length or less. It has exploded in popularity, with 50 billion daily views in February 2023. YouTube Shorts allows users to create and watch videos using various features, such as music, filters, stickers, text, and speed controls. It also enables users to discover and interact with other creators through comments, likes, and subscriptions. YouTube Shorts is similar to other platforms like TikTok and Instagram Reels, but it has the advantage of being integrated with YouTubeโ€™s massive library of content and audience.

๐Ÿ”—[YouTube Shorts]

2. Try On Haul ๐Ÿ‘—

This is a video style where an influencer receives a โ€œhaulโ€ of clothing from a brand to promote. They try on the clothing and share their opinions while providing links to the items in the video description. Try On Haul videos are popular among fashion enthusiasts who want to see how different outfits look on different body types, styles, and occasions. They are also beneficial for brands who want to increase their exposure and sales through influencer marketing.

๐Ÿ”—[Try On Haul]

3. Lofi Music ๐ŸŽถ

This is a subgenre of electronic music recorded with imperfections like background noise to aid with concentration and relaxation. It has increased in demand, especially among students and workers who need to focus. Lofi Music videos often feature anime-style illustrations or animations that create a cozy and nostalgic atmosphere. They also have live chat features that allow viewers to interact with each other and share their thoughts and feelings. Lofi Music is one of the most soothing and calming types of music on YouTube.

๐Ÿ”—[Lofi Music]

4. TikTok Compilation ๐Ÿ‘จ๐Ÿพโ€๐Ÿคโ€๐Ÿ‘จ๐Ÿป

This is a longer montage video composed of two or more shorter videos mixed together. On YouTube, users can find TikTok compilations made up of dozens of popular TikTok clips. They are entertaining and addictive to watch. TikTok compilation videos showcase various aspects of TikTok culture, such as dances, memes, pranks, challenges, trends, and more. They also introduce viewers to new TikTok creators and content that they might not have seen before.

๐Ÿ”—[TikTok Compilation]

5. Blox Fruits ๐ŸŽฎ

This is a Roblox game inspired by the anime series One Piece. It has become popular on YouTube as creators share game tutorials, progress, and other interesting clips to help viewers become better players. Blox Fruits is an open-world adventure game where players can choose between being a pirate or a marine. They can also obtain various fruits that grant them special abilities, such as fire, ice, gravity, etc. The game has many features, such as quests, bosses, islands, factions, trading, PvP battles, etc.

๐Ÿ”—[Blox Fruits]

6. ASMR ๐Ÿ”Š

This is a term that stands for Autonomous Sensory Meridian Response, which is a tingling sensation that some people experience in response to certain sounds, visuals, or stimuli. ASMR videos are popular on YouTube, as they aim to trigger this sensation and provide relaxation and comfort to the viewers. ASMR videos can feature various sounds, such as whispering, tapping, scratching, brushing, etc. They can also involve role-playing scenarios, such as hair salon, doctor, spa, etc. ASMR videos are one of the most soothing and calming types of videos on YouTube.

๐Ÿ”—[ASMR]

7. Rizz ๐ŸŽญ

This is a YouTube channel that features animated stories about various topics, such as horror, romance, comedy, and mystery. The channel has gained over 10 million subscribers in less than a year. Rizz videos are captivating and immersive, as they use high-quality animation, voice acting, sound effects, and music to tell engaging stories. They also have interactive elements, such as polls and quizzes, that allow viewers to influence the outcome of the stories.

๐Ÿ”—[Rizz]

8. Gametoons ๐Ÿ‘จโ€๐Ÿ’ป

This is another YouTube channel that produces animated videos based on popular games, such as Among Us, Minecraft, and Fortnite. The channel has over 8 million subscribers and is known for its humorous and creative content. Gametoons videos parody the gameplay and characters of the games while adding original twists and scenarios. They also have crossover episodes, where characters from different games meet and interact with each other.

๐Ÿ”—[Gametoons]

9. The Infographics Show ๐ŸŽฅ

This is a YouTube channel that produces animated videos that explain various topics in an easy and fun way. The channel has over 11 million subscribers and is one of the most educational and entertaining channels on YouTube. The Infographics Show videos cover a wide range of subjects, such as science, history, psychology, geography, culture, and more. They also feature hypothetical scenarios, such as what if the world stopped spinning, what if you only ate one type of food, or what if you met your clone.

๐Ÿ”—[The Infographics Show]

10. Chess YouTube โ™Ÿ

This is a term used to describe the growing popularity of chess-related content on YouTube. Many chess players and enthusiasts have created channels to share their games, analyses, tips, and tricks. Some of the most popular chess YouTubers are Hikaru Nakamura, Magnus Carlsen, Agadmator, and GothamChess. Chess YouTube videos are educational and inspiring, as they showcase the beauty and complexity of chess. They also have a competitive and fun aspect, as they feature tournaments, challenges, puzzles, and more.

๐Ÿ”—[Chess YouTube]

These are some of the top ten topics on YouTube in 2023. They reflect the diversity and creativity of YouTube creators and viewers who use the platform to express themselves, learn new things, have fun, and connect with others. If you want to learn more about any of these topics, you can click on the links provided or search for them on YouTube.

What do you think of these topics?

Do you have any other topics that you think are trending on YouTube?

Thank you for reading! ๐Ÿ˜Š

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Saida Safikhanova

๐Ÿ“ฌ If you share my enthusiasm for exploration, AI, productivity, and writing, let's connect! ๐Ÿ”— Follow me on www.linkedin.com/in/saida-safikhanova ๐ŸŒŸ