3 Reasons Why NetSuite for Media and Advertising Is Best ERP For Your Media Business

One of the biggest problems which media and advertising firms face is handling the chaos: Media is a dynamic and fast-changing industry, with the rules being rewritten frequently.

Client requirements, finances, creatives, customer service, after-sale, ROI metrics: Media firms need to focus and optimize these critical factors each and every day, and they are in constant need of a technological solution, which can cope up with their dynamics.

Another big issue which media firms face is non-uniform software and tools to handle their business. If their Ads platform has one software then their vendors have another, and clients on another software.

NetSuite, which is the world’s fastest growing 100% Cloud based ERP solutions provider, has deeply studied the media industry and has created a robust, flexible and scalable module for optimally handling the entire media business.

Here are 3 reasons why NetSuite for Media and Advertisement is the only ERP solution you need, for managing your media business:

Managing Two Distinct Customer Types

A typical media company handles two types of customers: One who buys media space in various properties (online and offline), and the one who sells subscriptions to users, and generates revenues.

NetSuite for media and advertisement modules can handle both of these customer types, seamlessly, and optimally.

For instance, using dashboards, you can not only view the advertisement sales in real time, but also manage insertion orders and subsequent revenue tracking and generation. For the second customer type, media firms can track all the information required for subscribers and their payment details, and can manage renewals with automated processes.

This is a game changer, since media firms can have real time and updated data for both of these customer types, in one single platform.

One Unified Solution For Entire Media Cycle

Oracle NetSuite eliminates the need for using and deploying multiple software and systems, for handling their business. Thus, one single ERP solution can handle sales campaigns, and measure the results, and also track advertisements from insertion orders, and then automatically generate invoice as well.

Not only subscription management can be done seamlessly via NetSuite, but also renewals and reminders can be automated, and follow ups can be taken without using any other software.

Another advantage: Media firms can seamlessly integrate other third party platforms which are commonly used in advertisement tracking such as DoubleClick, OpenAds,

and other verification servers.

A win-win situation.

Real-Time Dashboards For Smart Business Intelligence

NetSuite clearly understands the dynamics of the media business, and knows how critical real time information can be, for driving revenues and profits. If a campaign is not delivering results as expected or the CPC/CPM is more than the projected numbers, then urgent edits and decision making is required to stop the loss, and optimize the campaign.

Using NetSuite, this can be done seamlessly.

Media firms can get up to-date reports and comparisons of ad-campaigns via dashboards, and take smart business decisions as and when required.

Critical data such as display report, status of ads-placement, total ad display bought etc can be viewed in one single glance, in real-time. This gives an unparalleled competitive edge to the media firms.

If you wish to know more about NetSuite, and its distinct advantages, then contact Inspirria right away! We have more than 15 years of experience in deploying cutting edge Cloud technologies across global businesses, and we can suggest you the best way forward.

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