The best homepages are similar to multiple choice tests  @conversionsci #CRO
  • If your website is not well-designed, a visitor will find your home page despite your greatest efforts — for if you had done well, they would have landed somewhere more specific to their needs.
  • If your home page is designed to help visitors find the right answer out of multiple potentially correct ones, then it should follow the form, but not the function of a multiple choice question.
  • If a multiple choice question was a home page, it might look something like this: Oli Gardner of Unbounce uses the metric “Attention Ratio,” which is the ratio of total possible actions (links) to desired actions.
  • In general, we want the answers for quick decision makers to be near the top, but can put information for the deliberate decision makers lower on the page and deeper in the site.
  • To design a home page that gets visitors into your site, start by identifying your key questions (stems), identify the answers your visitors are looking for, and eliminate distractors.

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shane_barker

@shane_barker: “The best homepages are similar to multiple choice tests @conversionsci #CRO” open tweet »

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