- The UK’s second busiest airport, Gatwick, has opted for the latter approach to power an indoor navigation system it’s launching as part of a wider, multi-year transformation program.
- The beacon system will also be used to power an augmented reality wayfinding tool (pictured above) — so that mobile users will be able to be guided to specific locations within the terminals via on-screen arrows.
- Retailers and other third parties will also be able to use the system for proximity detection of potential shoppers and push marketing messages and offers — at least to those who have opted in to receive them.
- Gatwick says it will not be collecting any personal data via the beacons but says “generic information on ‘people densities’ in different beacon zones” will be used to help improve airport operations — such as queue measurement, streamlining passenger flows and reducing congestion.
- The airport has worked with UK startup Pointr on the system.
@craigbrownphd: “Gatwick Airport now has 2,000 beacons for indoor navigation #5G #IoT #mobile” open tweet »