Co-author of Simple: Conquering the Crisis of Complexity (coming April 2013 from @twelvebooks).
Executive Director, Simplification at @SiegelGale in NYC.
We use the term breakthrough simplicity to describe an approach to innovation that is rooted in finding new ways to make everything simpler…
To some extent, all companies today are in the “experience” business.
There’s nothing simple about simplicity. It is a concept with many nuances and lines.