Irene Etzkorn

Co-author of Simple: Conquering the Crisis of Complexity (coming April 2013 from @twelvebooks). Executive Director, Simplification at @SiegelGale in NYC.


Simplicity and Innovation


We use the term breakthrough simplicity to describe an approach to innovation that is rooted in finding new ways to make everything simpler. It’s a way of thinking that, once adopted, enables you to envision and pursue a wide range of possibilities that can lead to major breakthroughs.

This puts a fresh spin on “innovation”—that much-used, oft…


Simplicity Begins With Empathy


To some extent, all companies today are in the “experience” business. How do you manage and improve customer experience when every customer is unique and some interactions are life-changing while others are forgotten in an instant.

Think about why many customer experiences come up short: It’s because the customer is not getting what they…


Simplicity and Innovation


We use the term breakthrough simplicity to describe an approach to innovation that is rooted in finding new ways to make everything simpler. It’s a way of thinking that, once adopted, enables you to envision and pursue a wide range of possibilities that can lead to major breakthroughs.

This puts a fresh spin on “innovation”—that much-used, oft…


Simple Is Smart


There’s nothing simple about simplicity. It is a concept with many nuances and lines. A second pass suggests that clarity makes for simplicity—something with clear intent that quickly conveys its purpose or use. With even greater magnification, you find that it’s about essence—cutting to what matters, delivering substantive content that seems to speak to an audience of one…

Publications edited by Irene Etzkorn

A collection focusing on breakthrough simplicity, with a series of excerpts from Simple: Conquering the Crisis of Complexity.


What is breakthrough simplicity?


I believe in simplicity as a philosophy, a guiding principle and a way of life. Simplicity is the essence of the golden rule. Everyone wants to understand…