Co-author of Simple: Conquering the Crisis of Complexity (coming April 2013 from @twelvebooks).
Executive Director, Simplification at @SiegelGale in NYC.
To some extent, all companies today are in the “experience” business.
We use the term breakthrough simplicity to describe an approach to innovation that is rooted in finding new ways to make everything simpler…
There’s nothing simple about simplicity. It is a concept with many nuances and lines.