The Iris Platform - Making Mobile Live Video Look Easy

Image: The Iris Platform

Mobile live video is currently a hot topic across various industries. After recently being thrust into the public eye by the likes of Facebook, Twitter, and YouTube to name a few, it has received increased acclaim worldwide. In ploughing massive resources into developing, maintaining and promoting the feature on their platforms, these big players within the tech world have given the concept of mobile live video a crucial boost amongst the general public, encouraging usage and fostering a sense of habitual normality around it.

Nowadays, more and more organizations are beginning to adopt mobile live video technology and integrate it as part of their every day business practices and native platform experiences. As a result, people are growing accustomed to having these services available to them at all times. This technology is fast becoming a baseline feature for all social, communication, and content sharing platforms.

Here at the Iris Platform we have the capability, the know-how, and the experience to help all businesses with their mobile live video needs. Understandably, some organizations will attempt to go it alone, and undertake the task of integrating mobile live video in-house. To those organizations, I would suggest that they consider a few things before jumping into these potentially rough waters with both feet…

It can be deceptive to the outside world just how much work is actually involved in getting this service up and running… not to mention all of the ongoing maintenance and scaling activities that are required. The amount of expertise and resources required to implement mobile live video in-house is frequently underestimated. It’s only when companies embark on the task for themselves… that the reality of the situation rears its ugly head.

Our diagram below outlines the general process, setup and basic requirements needed for mobile live video to be feasible. As you can see, there are many links in this chain. When implementing mobile live video in-house, the main challenges (and points of failure) usually arise in the attempt to connect all of these mandatory dots.

Even when enlisting the help of streaming and hosting services, or additional technical service providers, it can still prove to be a difficult task. There are so many moving parts in this process, and each service provider may only attribute one piece to this very complex puzzle. More often than not, the task becomes too big to complete, and a lot of time, money and energy is wasted in the process.

Here’s where the Iris Platform can help… we take the pain out of mobile live video. Offering two robust solutions in Iris Flow and Iris Dev. Iris Flow is a turnkey end-to-end mobile live video solution, and Iris Dev is a comprehensive set of developer tools for integrating live video and photo sharing capabilities within native apps and platforms - perfect for accumulating user generated content. With the Iris Platform, you can easily rollout mobile live video in a matter of hours. There is no need to drain the resources of an entire in-house development team either. Iris takes care of all of the backend challenges and complex video maintenance which usually inhibits businesses from taking the leap towards mobile live video.

This means that the Iris Platform allows you to focus on other elements of your business, without having to worry about things like video infrastructure, stability, scalability, device fragmentation and all of the other live video pain points which can put a strain on your organization. Iris takes care of all of that for you!

Here at the Iris Platform, we are happy to see mobile live video finally taking center stage and getting the attention it deserves. With decades of experience in this arena, believe us when we say the potential for technology like ours is huge, especially as the digitalization of industries progresses. Check out the Iris Platform to learn more about mobile live video, the technology we provide, and what it can do for your business. Don’t forget to subscribe to our newsletter to stay up to date with mobile live video content.