Market Analysis For Smart Home Automation & Online Retail E-commerce

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THE RETAIL INDUSTRY FOR SMART HOME PRODUCTS AND HOME AUTOMATION PRODUCTS IN USA

MARKET REVIEW

Contents

SECTION ONE 2

MARKET INFORMATION 2

1.1 Market Size 2

1.1 Growth of the Smart Home and Home Automation Retail market in USA 3

1.3 Trends in the Market 5

1.4 Challenges in the Market 6

1.5 Opportunities in the Market 9

SECTION TWO 12

SMART HOME AND HOME AUTOMATION RETAIL 13

SECTION THREE 14

COMPETITIVE ANALYSIS 14

SECTION ONE

MARKET INFORMATION

1.1 Market Size

The U.S. leads the pack in the smart home market in terms of market maturity and penetration. According to Statista’s Digital Market Outlook, the United States is the world largest market for smart home technology in terms of revenue and household adoption.

Source: https://mysmahome.com/feature/5151/u-s-home-automation-market-update-2015-2/

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There are currently 4.6 million smart homes in the United States, a number that is expected to increase fivefold by 2020. Technavio forecasts the smart home market in the US to grow at a CAGR of 38.02 percent over the period 2015–2019.

  • Revenue in the “Home Automation” segment amounts to US$4,908m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017–2021) of 17.0 % resulting in a market volume of US$9,206m in 2021.
  • Household penetration is at 14.9 % in 2017 and is expected to hit 31.1 % in 2021.
  • The average revenue per Smart Home in the “Home Automation” segment currently amounts to US$258.07.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$4,908m in 2017).
  • Revenue in the “Smart Home” market amounts to US$14,649m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017–2021) of 21.8 % resulting in a market volume of US$32,191m in 2021.
  • Household penetration is at 32.5 % in 2017 and is expected to hit 60.7 % in 2021.
  • The average revenue per installed Smart Home currently amounts to US$258.07.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$14,649m in 2017).

1.1 Growth of the Smart Home and Home Automation Retail market in USA

Home Automation: Revenue in the “Home Automation” segment amounts to US$4,908m in 2017. The “Home Automation” segment is expected to show a revenue growth of 24.4 % in 2018.

Source: statista.com

Source: statista.com

Smart Home: Revenue in the “Smart Home” market amounts to US$14,649m in 2017. The “Home Automation” segment is expected to show a revenue growth of 24.4 % in 2018.

Growth Drivers

  • Security is the main reason people start looking for home solutions
  • The potential of cost savings in energy is starting to take hold
  • Ease-of-use trumps technology
  • The under-45 set prefers to shop at a security company, technology company, or repair store (note the missing cable or telco).
  • Consumers want smart devices that automate themselves

Energy management will be a major driver of Smart Home household penetration. Worldwide, this is already a significant source of revenue. In the United States in 2015, energy management smart home revenue was nearly $600 million US dollars.

Security devices are also expected to be drive Smart Home market growth. Business Insider predicts 709 million IoT security devices will ship in 2019.

Smart Homes will also make it easier for the ill or elderly to stay in their own homes or in assisted living situations longer.

The smart home market still faces challenges, though. Deloitte already pointed out three barriers. Further, the majority of consumers — 70 per cent — do not plan to buy any connected devices in the coming 12 months. Brands and retailers have hard work ahead of them.

1.3 Trends in the Market

Smart Home Market: Trends and Opportunities

Increasing mobility is one of the emerging trends in the global smart home market during the forecast period. In the modern era, mobility is one of the important factors that allow people to be connected with their devices at home. Since all the devices are connected to a smart phone or tablet, no matter which corner of the house a person may be, can control everything via their smartphones thus, enhancing the mobility.

Increasing consumer acceptance is an important factor bolstering the demand of smart homes in the global market. Customers have identified the security, value and energy-efficient solutions offered by smart homes. The ease of monitoring, managing and controlling devices and home appliances at any time, from any place are boosting the customers’ acceptance of smart homes. The advent of the Internet of Things (IoT), technologies such as wearable’s, near field communications, Wi-Fi, smartphones, Bluetooth and ZigBee protocols, have additionally amplified the demand for smart home solutions.

Advancement in Internet of Things is also one of the major factors driving the smart home market worldwide. Increasing drops in the price of processors and sensors and higher networking capabilities alongside extensive Wi-Fi access have allowed extensive growth of Internet of Things. All the devices used in smart homes are now operates through internet of things. Since the IoTs excels a simple tech market and is likely to be applied in every field, thereby, allowing huge improvement of productivity and quality.

However, issues pertaining to privacy and security breach are restraining the growth of the smart home market during the forecast period. With the increasing demand of smart home devices, security and privacy breach is also increasing. Since the devices are connected to Internet of Things, there are chances that these devices likely be hacked or breached and exploited. Network security vulnerabilities from these devices is a major concern for the consumers or users. Another major issue with the smart home devices is the default passwords that the consumers use. Majority of the population does not change the default passwords of their devices that are easily hacked.

In addition, majority of the IoT devices are not deliberated with strict protection ability, therefore, they are vulnerable to attack.

Consumer Trends

Research from Parks Associates shows that while familiarity with smart home products is still low, there is more and more interest from consumers to integrate connected products in the home.

  • 5% of U.S. broadband households own a smart plug/adapter module.
  • U.S. broadband households with smart light bulbs own 2.4 of these products on average.
  • 92% of U.S. car owners perform an activity that requires a mobile or Internet connection while driving.
  • 19% of U.S. broadband households plan to buy a smart major appliance in the next 12 months.
  • 70% of U.S. broadband households with smart energy devices report saving money due to reduced energy consumption

1.4 Challenges in the Market

The following are the challenges existing in the industry:

Smart home devices are becoming more prevalent throughout the US. We define a smart home device as any stand-alone object found in the home that is connected to the internet, can be either monitored or controlled from a remote location, and has a noncomputing primary function. Multiple smart home devices within a single home form the basis of a smart home ecosystem.

Currently, the US smart home market as a whole is in the “chasm” of the tech adoption curve. The chasm is the crucial stage between the early-adopter phase and the mass-market phase, in which manufacturers need to prove a need for their devices.

High prices, coupled with limited consumer demand and long device replacement cycles, are three of the four top barriers preventing the smart home market from moving from the early-adopter stage to the mass-market stage. For example, mass-market consumers will likely wait until their device is broken to replace it. Then they will compare a nonconnected and connected product to see if the benefits make up for the price differential.

The largest barrier is technological fragmentation within the connected home ecosystem. Currently, there are many networks, standards, and devices being used to connect the smart home, creating interoperability problems and making it confusing for the consumer to set up and control multiple devices. Until interoperability is solved, consumers will have difficulty choosing smart home devices and systems.

“Closed ecosystems” are the short-term solution to technological fragmentation. Closed ecosystems are composed of devices that are compatible with each other and which can be controlled through a single point.

Other challenges include:

The only way for a consumer to get a full solution set-up currently is through an alarm or cable company that will come to the home and install it. That’s expensive, and it comes with a subscription fee.

Most Millennial customers are not interested in subscriptions — they would rather do it themselves, and not pay a subscription fee. They’re digital natives and willing to spend two to three thousand dollars on a system, but they want intuitive set-up, and want to be able to do set-up themselves.

Millennials might buy one piece at a time, but then there’s a danger that if the app languages are incompatible, they won’t be able to operate the pieces together — at least not seamlessly.

Retail category managers often order smart devices separately, by category, rather than as systems in one strategic plan, which can inadvertently encourage consumers to pick out disconnected pieces.

The older generation of Baby Boomers, on the other hand, most often just wants convenience. They understand the technology of the smart home solutions, but they don’t want to be bothered by it. And they want low out-of-pocket expense, around $500. They’re willing to pay the subscription service, and installation costs, but not willing to invest heavily in a system on their own.

The whole crux of the industry challenge in getting adoption is that solutions are different for each of the different customer groups.

For the alarm and cable companies, the target customer is the Baby Boomer with a mindset focused on convenience and price.

The rest of the world is looking for Millennials and Gen-Xers (a bigger market than the Boomer generation) who prefer do-it-yourself ease and pricing.

Need for in-the-aisle education

Given the complexity of the integrated devices concept, retailers need to offer a higher degree than average of in-aisle education for their customers. But due to cost of labor challenges, there’s often not anybody to help the consumer in the aisles where the products live.

Someone needs to be there, and be able to help bring the consumer to the realization of what is possible.

Granted, right now the margin is very thin in most categories in retail. And so, to manage, retailers are either cutting OpEx or looking to the manufacturer to provide labor in the stores.

That can work well when handling sales of a stand-alone product — a TV, a set of speakers, etc. But when you put the buyer’s environment into the system, it’s a whole different issue. Environment changes the dynamic of what you’re trying to sell.

Margins on smart home products, unlike the norm, are likely going to be better than those on products elsewhere in the store. Gaining the velocity of this emerging category at higher margin can allow the retailers to invest in extra help.

If a Millennial or Gen X’er says, “I’ll spend two to three thousand dollars on a system,” that’s great. But when there’s nobody there to help them — it doesn’t work. They will turn to online, and do their own research.

Consideration for customer lifestyle

In the retail space, you have to show consumers what will work for them — the actual hub and the devices that go with the hub which will solve their wants and needs.

Electronics for a long time was a commodity product. But it’s slowly evolving to be personally adaptable. Personal attention is needed more than ever to sell consumer technology products:

It’s individualistic. What you want in your system and what I want in my system will be different. It’s a personal, lifestyle choice.

There must be a concierge, or someone knowledgeable, to help design what the consumer wants. When personal choices are there, and available, there’s often nobody there who can explain it.

The prices often don’t make sense initially, unless there’s some explanation, some way to understand the value.

And you have to teach the consumer how a system can be used to benefit them.

The customer needs to be sold what’s a best fit, for their needs and their lifestyle.

Of course, without getting a full system and a hub, they would also need to know they would have to access separate apps to do all that.

1.5 Opportunities in the Market

Below are the opportunities in the market:

Serving an increasingly tech-savvy customer base means keeping in mind that many of today’s homeowners are familiar with the lifestyle-based services now available to them.

Most homebuyers are now very comfortable with new and emerging technologies. Practically everyone uses a smartphone these days and has Internet connectivity. People also care about the environment and these concerns have helped spread awareness regarding the importance of home automation and home energy management.

Many of today’s home-buyers are dual-income households with both partners working away from home, which increases the importance of remote home monitoring, control and notifications.

Customers want to arm/disarm the system remotely and see who comes and goes at certain times. In addition, they want to be able to control their thermostats, maybe a few lights, and cameras via apps like Alarm.com.

Internet of Things (IoT) is driving the home controls market.

We now live in a society of immediate self-gratification. Everything is quick, and thanks to smartphones, at the tip of our fingers. As technology evolves, this will be and has already started to be the driving force behind the security and integration industry.

Many industry watchers attribute the rising growth to several factors such as the significantly growing IoT market, cost-reduction benefits enabled by home automation systems, and the large number of manufacturers expanding their product portfolios.

While it’s true that many consumers are becoming much more tech savvy, what cannot be easily achieved with off-the-shelf products is true integration.

In a professional custom system, all electronic subsystems such as HVAC, security, lighting, A/V, etc., are linked together and controlled by a central processor that “knows” the status of everything.

Thus, the connected home.

Interoperability is another important opportunity.

Scaling the Learning Curve

For dealers and integrators looking to leverage the home automation market, education is priority №1.

It takes more than simply showing up, putting contacts in, a motion sensor, a siren, a keypad and a panel. In today’s marketplace, you now have to show up, still do all of that, most likely wirelessly, then change out the customer’s locks for your controlled lock, set up one or more cameras in the best place possible to achieve the best coverage, then set up their WiFi to give them the best coverage possible.

More opportunities abound. They include:

DIY solutions on the rise. It’s a common fear that smart home products will be difficult to set up and use, but in reality these products are designed to make life easier. The DIY trend is on the rise as pointed out by a Google study that revealed 47 percent of home improvement projects were done because people take pleasure in wanting a hands-on experience with their products. Young, digitally savvy consumers that are often first-time home buyers are now looking to the internet for the latest and greatest DIY smart home products, so it’s imperative that retailers don’t miss out on this opportunity to sell. DIY retailers are also concerned about the retail price points and often hesitate to invest in inventory, but the key to selling smart home products in a DIY environment is merchandising. The consumer needs to quickly be able to see and understand the product in order to make a purchasing decision, which means smart home product manufacturers and retailers should work together to develop creative merchandising vehicles.

Smartphones provide a more hands-on consumer experience. Consumers rely on their smartphones for more than checking email, making calls or texting. With the rise in smart home applications, consumers have the power to monitor the home (and loved ones) from the palm of their hand. You can control the temperature in specific rooms, keep an eye on the leftovers in your fridge, turn on/off the lights, potentially scare off an intruder or open your garage door, just to name a few. Retailers need to offer customers the solutions that continue to further connection.

Consumers are beginning to realize that smart home products are more than just gadgets. Smart home products have practical value and meaningful benefits outside of being cool and convenient. They can provide benefits to your life, like increased security, convenience from outside the home and a real-time pulse on what’s happening at your house. According to a new industry study release by Icontrol Networks, Inc., the number one reason why a consumer had a smart home system installed was for security and peace-of-mind during the decision-making process. More than ever, as the number of smart home products rapidly increase, customer reviews are a great source of intelligence for new consumers making their first smart home purchase.

Consumers are looking to better connect these smart home products. Smart home products are often scattered around the house (inside and out) — smart fridge, smart thermostat, smart lightbulbs, smart sprinkler systems, smart security systems and locks, etc. Consumers are looking for a central control point for all their smart home gadgets, que Amazon Echo and Alexa, which has now made talking to your house a norm. As Apple, Amazon and Google allow more and more devices to integrate with their control centers, retailers want to be the ones making those devices available to consumers. In the end, the consumer will decide what smart home products and platform are best for them. Retailers that stock the best assortment of smart home products will maximize this opportunity, and they will be the winners in this rapidly growing and expanding new product category

Smart home service models are maturing. Manufacturers are transitioning away from one-time hardware sales to recurring revenue models, yet some consumers shy away from smart home products because they don’t want another monthly subscription fee to pay every month. Reality is that most products have basic services that requires no monthly fee, or the monthly fee can be paid annually with a discount, and the amount is really very small. For example, many smart home security solutions offer cloud storage for low monthly fees (about $5 to $10 dollars per month), which is extremely low-priced when compared to monthly fees charged by commercial security companies that average $40 per month.

SECTION TWO

SMART HOME AND HOME AUTOMATION RETAIL

Consumers are still ignorant about smart home products, and remain to be convinced about the extra benefits they can bring. There have been some advertising initiatives notably the Nest campaign, which was launched in October 2014, starting in the USA.

Direct contact with the consumer has been a big driver with British Gas using their other interventions in the home to push successfully for their Hive solution. But according to a recent study only five per cent of consumers who have heard about smart products would know where to buy them. Work needs to be done to persuade a consumer that they will get value from a £100 smart smoke detector as compared to a standard unit that costs £20.

The normal ICT channels are facing new competition in the distribution of smart home and other connected products. DIY retailers are playing an important role in this space, and are leading in the USA with smart hub solutions in retailers such as Lowe’s and Home Depot.

Utilities are very engaged, as mentioned above with British Gas selling the Hive and Npower selling the Nest. Mobile phone operators are showing a lot of interest and in the USA, Verizon has recently started the rollout of a new store format, which includes fitness, wearables and home products.

Insurance companies and gyms will play a role in the health arena as they start offering products at a subsidised cost in order to encourage their clients to track their health and physical activity. And lastly, the OEM manufacturers themselves are competitors as they link up to the end customer and can propose upgrades and new products directly to them.

The categories to watch include thermostats, smoke detectors, IP cameras, alarm systems, and smart lighting. As an illustration of growth potential, the unit sales in Context’s tracking of IP cameras through distribution in the UK went up by 80 per cent in Q4 2014 compared to the prior year and 59 per cent in Q3 2014 compared to the prior year — a nice growth category.

There are two vital questions for the successful retailer in the smart homes market — which retailer will decide to invest in their own smart hub like the US retailers mentioned above and Staples with Staples Connect? At the moment there is hesitancy because of fears of adopting a technology that could become obsolete.

The other question is which retailer is going to invest in the capability to install not just a single point solution like a thermostat, but a multi-function smart home solution? This is by definition not plug and play and requires knowledge of the different protocols and how to link them up in one system.

This is a market that is ripe for small independent retailers and artisans to operate in, where so much of the value is the installation itself. In summary, there is room for everyone.

Hence, the market for home automation products retail and smart home products retail is not saturated. There is a yet unfulfilled gaps in the industry.

Major Innovations include

Renovated homes are getting smarter: Nearly half of homeowners are installing smart systems or devices during their renovation projects (45%), with the average renovating homeowner adding one smart system or device to the home in the course of a renovation. A system or device has a smart capability if it can be monitored and/or controlled from a mobile device (smartphone or tablet) and/or a computer.

Security and thermostats top “smart” priorities: New smart systems or devices are most likely to appear as part of home security or safety upgrades, followed by entertainment, climate, and lighting upgrades. That said, smart thermostats are the single most popular smart device in a renovated home

High satisfaction with smarter homes: Homeowners renovating their homes are more likely to report high levels of satisfaction with their new smart upgrades compared to those installing devices without mobile connectivity. Motivations for smart systems diferfrom those for more conventional technologies. Smart device installers place a greater emphasis on monitoring the home remotely and reducing energy consumption, and a lesser emphasis on improving the home’s resale value.

Professional help is critical for most technology upgrades: The majority of renovating homeowners rely on professional help to install their smart home security, climate control, and lighting gadgets. Similarly, homeowners upgrading these systems without smart features also turn to pros for installation help. Small streaming-entertainment upgrades require the least amount of professional involvement.

SECTION THREE

COMPETITIVE ANALYSIS

1. Home Controls

Website: https://www.homecontrols.com/

About: Home Controls is the premier national distributor for the most comprehensive and unique home automation systems since 1989 (we began in Chicago in 1989 and moved to California a few years later). Whether you are a professional installer or a do-it-yourself homeowner, our online store carries the supplies you need including: whole home automation, smart home systems, remote lighting and appliance controls, home security and video surveillance, home theatre, audio and video distribution, networking, telephones and intercoms, climate controls, central vacuums, structured wiring systems, installation tools and accessories, independent living devices, and so much more.

Year Started: 1989

Market Segments and Product Categories

  • Home Automation
  • Security
  • Intercoms
  • Audio/Video
  • Structured Wiring
  • Central Vacuum

Branding and USP

Home Controls is your one stop source for all your home technology needs.

Excellent Service

  • Award-winning distribution for Leadership, Best Dealer/Installer Support and Best Dealer Training Program.
  • No cost, nationally recognized technical support.
  • We are not happy unless you are, and we back that up with Our Guarantees.
  • Exceptional, genuinely friendly customer service.

Easy Ordering

  • We’re here for your convenience by web, phone, fax and in person.
  • Purchase online at your convenience all day, every day.
  • Same day shipping for all in stock orders placed by 3pm PT.
  • No-hassle return policy.
  • Huge inventory from more than 100 quality manufacturers means we have what you need.

Dealer Support

  • Exclusive dealer benefits through our free DealerFirst! program.
  • Free automation and networking design services.
  • On-going dealer training and support.
  • Dealer prices available online 24 hours each day.

Home Controls is the premier national distributor for the most comprehensive and unique home automation systems! Whether you are a professional installer or a do-it-yourself homeowner, our online store carries the supplies you need to create an incredible smart home. From top-quality home automation products to free tech support, Home Controls is your one-stop shop for designing and building a reliable, custom smart home system. We guarantee customer satisfaction by offering expert product advice, friendly service, competitive prices, fast shipping, no-hassle returns, and even professional dealer support. When you have a home automation project to complete, look no further than Home Controls.

Ideal Target Audience

Their ideal targets are professional installers and home owners. The age category of their users are widely distributed from millennials to the older generation.

Website Information

Source: similarweb.com

Traffic By Countries

Source: similarweb.com

Traffic Sources

Source: similarweb.com

Top Referral Sites

1. http://www.brinno.com 33.33%

2. http://www.community.smartthings.com 33.33%

3. http://www.forums.x10.com 33.33%

Organic/Paid Traffic information

Source: similarweb.com

Top Keywords

Source: similarweb.com

Social Media Strategy

The company is advertised on Twitter, Facebook and Pinterest. A large percentage of its social media traffic is from Pinterest.Overall, Social media has 0.25% of the website’s traffic.

Online Marketing Strategy

Its top publisher is slickdeals.net. Its top ad network is from Skimlinks. 0.09% of its traffic is from display ads. It has a blog which it uses for its content marketing. It uses keyword researched content to post industry relevant content on its blog.

Sales Strategy

Promotions on the website include:

  • Free Shipping on Retail Orders over $199; use code FREE199
  • 20% off Shipping Expedite & Overnight; Use code UPS20
  • $6.95 Shipping for normal Retail Orders

It allows multiple payment options for buyers on the website. Various coupons are given to buyers on the platform. They sell via their website and sell majorly online.

Revenue: $1 to $5 million (USD) per year

2. Smarthome USA

Website: http://www.smarthomeusa.com/

About: Welcome to SmartHomeUSA. We stock thousands of home automation products, test equipment and tools from most of the industries’ leading manufacturers to help you with your next home project. We’ve had products that have been featured on nationwide publications and TV shows like Oprah and Regis & Kelly.

We are here to help you build a smart home so that it can make a difference in your life. We define a complete smart home as one that has the heating/air conditioning, lighting, security, access control, telephone, entertainment, irrigation and security systems connected to a computer with an always-on Internet connection and software that enables the operation of all systems using a computer. The computer is programmed to automatically operate some systems by time or events or manually as desired. Since the systems in a smart home are connected to a computer and the computer is connected to the Internet, the home can be controlled and monitored from any location in the world by anyone with authorized access.

Year Started: 1995

Market Segments and Product Categories

  • Access Control & Intercoms
  • Security, Surveillance & Property Protection
  • Environmental Controls & Energy Saving Products
  • Entertainment & Audio Distribution
  • Home Controllers
  • Lighting & Appliance Control
  • Structured Wiring & Connected Home Solutions

Branding and USP

From being in business online since 1995, we strive to set ourselves apart from other home automation businesses. You’ll find that we strive to offer as much information to help you with your specific needs.

Over the years we’ve been fortunate enough to receive tens of thousands of satisfied customers and have become the smart home automation professional’s and “Do-it-Yourself” enthusiast’s source for Trade Grade home automation products.

Brands

  • Leviton
  • Linear
  • Channel Vision
  • Skylinknet
  • ELK Products
  • X10
  • Simply Automated Inc
  • Dakota Alert
  • NetMedia Inc
  • RCS Technology

Ideal Target Audience

Their ideal targets are DIY smart home enthusiasts. The age category of their users are widely distributed from millennials to the older generation. They majorly target millennials.

Website Information

Source: similarweb.com

Traffic By Countries

Source: similarweb.com

Traffic Sources

Source: similarweb.com

Top Referral Sites

N/A

Organic/Paid Traffic information

Source: similarweb.com

Social Media Strategy

They do not advertise on social media.

Online Marketing Strategy

The company has a blog where it posts industry relevant information. Also, client testimonials are posted on the website.

Sales Strategy

It has a 30 day no hassle return policy. Also, its various brands sell via its website. It sells online majorly.

Revenue: N/A

3. One Stop Buy

Website: http://www.onestopbuy.com/

About: Make one stop buy your online electrical superstore. We carry leviton and belden wires and cables, as well as all the electrical products you could ever need.

Year Started: 2005

Market Segments and Product Categories

  • Belden Cable
  • Leviton Products
  • Energy Wise Products
  • Networking Solutions
  • Wire & Cable Products

Branding and USP

OneStopBuy — Your Electrical Superstore — Leviton, Belden & Many More Manufacturers

  • We are your one-stop-shop for electrical products from manufacturers like Belden, Leviton, General Cable, & many more
  • Our technical support is unmatched, and we are eager to assist everyone from Do-It-Yourselfers to general contractors
  • We offer full warranties on everything we sell, from Leviton electrical devices to Belden wires and cables, and everything in between

Quality Customer Care Combined with a Staggering Inventory

Whether you are a DIY enthusiast or professional electrician, OneStopBuy is your one-stop source for everything electrical. We offer quality name-brand products from leaders in the electrical product industry including, Belden, Leviton, General Cable, Omni Wire & Cable and many more.

Don’t let our astonishing array of electrical merchandise overwhelm you. Our friendly customer service representatives can help you narrow down your search and will even provide technical support, so that you can find that perfect Leviton lighting control or Belden cable to complete your project.

When you shop with us, no order is too big or too small, so whether you are replacing a light switch in your home, or rewiring an entire office complex, we have the most affordable solution on the internet today.

Why You Should Buy from OneStopBuy.com

When quality, selection, and price matters, OneStopBuy is your only choice for electrical products from name-brand manufacturers like Belden, General Cable, and Leviton. Indeed, the reasons to shop on our online megastore are many:

  • Incredible Access — We put you front and center on the widest array of electrical merchandise on the web, including: More than 12,000 individual Leviton items, over 4,000 varieties or wire and cable from Belden and other manufacturers, and just about any other electrical product you can think of.
  • Simplicity — Our website is a massive online catalog, which allows you to locate products through the use of expansive product menus. Search for “Belden cable” and drill down to the specific cable types. Want to find “Leviton dimmers” simply drill down from “Leviton Products” to “Dimmers and Fan Speed”
  • Competitive Prices — Not only do we offer consistently low prices, but regular discounts and our Price Match Guarantee means you never pay more than you have to — even on name brands like Leviton and Belden.
  • Comprehensive Live Support — Can’t find exactly what you need? Our toll-free 1–877–633–5212 number and Live Chat options makes it possible for you to speak directly with a sales expert from 7:00 am to 6:00 pm Central Time, Monday through Friday. If you have questions on the weekend, send us an email.
  • We Return Your Messages — When you call us and leave a message, or send us an email, we respond promptly and ready to answer your questions — guaranteed. This is a vital service for DIY specialists who need reliable information quickly.
  • Full Warranty — We handle all product warranty claims for the full life of the manufacturer’s warranty, including Belden, Leviton, General Cable, and every other company.
  • Fast and Economical Shipping — You won’t get any unexpected high charges for shipping when you order from us, and we always provide fast service and expedited shipping options.
  • 100% Secure — The most modern online security measures means the privacy of your order, and your personal information, is always guaranteed.

As a reputable, established company, you can always count on 24/7 Customer Care before, during, and after you make a purchase — GUARANTEED.

Quality Electrical Products

Leviton Manufacturing is world renowned for its quality products that will meet the demands of all users including commercial, residential, industrial, and DIY enthusiasts. OneStopBuy offers the complete catalog of Leviton products at the lowest price available — guaranteed. We also ship all Leviton products without delay, so that you can stay on top of your project.

Just some of our products include:

  • Leviton Switches
  • Leviton Receptacles
  • Leviton Dimmers
  • Leviton Occupancy Sensors
  • Leviton Car Chargers

In fact, we have over 12,000 Leviton products available for purchase, so simply enter what you’re looking for into the search bar and find it with ease. If you need some helpful advice or would like to find out what Leviton product would best suit your particular needs, speak with one of our customer service representatives directly by phone, online chat, or email.

Save energy with quality electrical merchandise, and save effort by shopping with the industry experts at OneStopBuy.

Belden — For All of Your Cable and Wire Needs

The industry standard for cable and wire is set by Belden. These products are useful for all applications, and we have a complete line of their products in stock and ready to ship. Whether you’re looking for Belden cables for industrial, commercial, or residential use, or you are a DIY aficionado with a creative edge, we can get you what you need when you need it.

Our complete line of Belden products includes:

  • Belden Automation Cable
  • Belden VFD Motor Supply Cable
  • Belden Computer Cable
  • Belden Industrial Cables

Belden’s full line of products include their Belden Classics, New Generation, TrayOptic Cables, and Broadcast Cables, and we are proud to carry them all. Belden is the leader in the wire and cable industry because they are constantly improving their products by paying attention to the unique needs of their customers.

If you would like to find out more about Belden cables and wires, give us a call and speak with one of our friendly sales agents.

General Cable, Nexans, Southwire, Alpha, Lutze and Many Other Wire & Cable Manufacturers

We have you covered when it comes to wire & cable with access to over $1 Billion dollars of inventory. If we don’t have a particular type or brand in our inventory we will find it from one of our many sources throughout the globe.

Our complete line of Wire & Cable types include:

  • SOOW, SEOOW, Type W and Other Flexible & Portable Cords
  • VNTC, XPTC and PLTC Tray Cables
  • High Temperature Wire
  • Medium Voltage Cable
  • European Cables and Many More

OneStopBuy is Your Number One Electrical Superstore

When you combine our comprehensive inventory and unmatched customer care with our Low Price Guarantee, it’s easy to see why we are the electrical product vendor of choice for everyone from general contractors to weekend warrior Do-It-Yourselfers.

Ideal Target Audience

Their ideal targets are professional installers and home owners. The age category of their users are widely distributed from millennials to the older generation.

Website Information

Source: similarweb.com

Traffic By Countries

Source: similarweb.com

Traffic Sources

Source: similarweb.com

Top Referral Sites

N/A

Organic/Paid Traffic information

Source: similarweb.com

Top Keywords

Source: similarweb.com

Social Media Strategy

The company is advertised on Twitter, Facebook, LinkedIn and Google +. Website visitors share the website on their social media profiles.

Online Marketing Strategy

It offers online sales and customer support services. Also, the company uses paid keywords and SEO advertising.

Sales Strategy

The company allows multiple payment options. The company also has an offline brick and mortar store.

Shipping and Handling

Orders normally ship within 1 to 3 business days. Many larger orders are shipped on the same or next business day. Delivery times are estimates. If there are delays in your order, or items are on back-order, you will be notified by e-mail as soon as possible. Most orders are shipped via USPS, UPS, or FedEx. The shipping method for any order is at the discretion of OneStopBuy.com. Orders can only be shipped to street addresses where all three shipping methods are able to be delivered.

Expedited Shipping

A variety of expedited shipping options are available for all Continental U.S. orders. Details are provided during checkout. Customers may also use either their UPS or FedEx shipping account numbers and select their preferred shipping option.

International Shipping

OneStopBuy.com is pleased to offer shipping options for our international customers. Various options are used depending on the size of the order, the destination country, and customer requirements.

Guarantees and Returns

OneStopBuy.com strives to provide the highest quality products to our customers. If you have a concern about your order, please contact our electrical support staff. All returns must have a “Return Authorization Number,” which will be provided.

Revenue: $1,051,829

4. Indigomo

Website: http://store.indigodomo.com/

About: Our online store opened in March 2005 with the mission to provide the software and hardware to create Mac-based automated homes. We’ve always worked closely with the developers of Indigo, the premier Mac home automation software, to provide hardware that is Indigo compatible and tested.

In 2014, we changed our name from MacHomeStore to the Indigo Store to indicate our close relationship with Indigo Domotics. We, Marmat Enterprises, LLC., are responsible for order support, shipping, and warranty services related to the products sold on Indigo Store. There has been no change in the store ownership and we pride ourselves on the personal touch and excellent customer service we have given to our customers for nearly a decade.

Year Started: 2005

Market Segments and Product Categories

  • Starter Kits
  • Software
  • Devices
  • Climate / HVAC
  • Energy
  • Outdoors

Branding and USP

We work closely with the developers of Indigo to provide reasonably priced quality home automation equipment, and we seek their advice on which devices work best for the Indigo home automation platform.

We’ll assure the equipment we carry will interface smoothly because we will have tried most of it ourselves in a real live environment — our own homes. And, because we are Mac users, we will hand-test every controller unit on our Macs using Indigo before we ship it to you. No other home automation dealer does this extra quality assurance step, but we want to make sure the hardware you receive works out-of-the-box for you.

Don’t hesitate to contact us if you have any questions, comments, or suggestions. We know we only exist because of you and we pledge to provide the service and prices to make your home automation shopping experience easy, informative, and fun.

Ideal Target Audience

Their ideal targets are professional installers and home owners. The age category of their users are widely distributed from millennials to the older generation.

Website Information

Source: similarweb.com

Traffic By Countries

Source: similarweb.com

Traffic Sources

Source: similarweb.com

Top Referral Sites

10.97% of traffic is from Referrals

1. http://www.insteon.com 45.28%

2. http://www.community.smartthings.com 45.28%

3. http://www.cocoontech.com 7.17%

4. http://www.avsforum.com 2.28%

Organic/Paid Traffic information

Source: similarweb.com

Top Keywords

Source: similarweb.com

Social Media Strategy

Source: similarweb.com

The company has presence on various platforms for home automation. Also, the company is active on Twitter.

Online Marketing Strategy

Customer testimonials are posted on the website. Also, the company employs email marketing and uses newsletters to inform its clients about new product offerings. The company employs high keyword research and search engine optimization.

Sales Strategy

It allows multiple payment options for buyers on the website. It does clearance sales. Various coupons are given to buyers on the platform. They sell via their website and sell majorly online. It also has an offline retail outlet.

Revenue: N/A

5. x10

Website: https://www.x10.com/

About: The X10 and X10 Pro product lines are the original home automation source for end-users, installers, contractors and the do-it-yourself market. X10 began manufacturing home automation components in the late 1970’s and has been the de facto standard since its inception.

Year Started: 2001

Market Segments and Product Categories

  • X10 Home Automation
  • X10 Pro
  • Cameras
  • Home Security
  • X10 Basics

Branding and USP

We are trying to fully bring X10 back online and make improvements to what was already there. Below are some of the things which we are working on here at X10.com:

Reactivation of the ActiveHome Software — ActiveHome servers are currently offline. X10 WTI had this software hosted on dedicated servers. During X10 WTI’s bankruptcy, these servers were shut down, and much of the data was apparently lost. We are working with networking and database professionals to try to gather this broken data and to get ActiveHome back online. We are doing all we can to re-enable this software for past and future X10 customers.

Bringing back New and Improved Airsight Cameras — Airsight cameras were affordable IP Cameras with a lot of integrated functionality. We are working to improve the experience with including EasyScan functionality on all cameras to make setup a much easier process. We will be receiving an initial shipment of indoor, outdoor and HD cameras from the manufacturer shortly. We will be certain to advertise them on our front page once they become available for purchase.

Improving the Overall Functionality and Design of the Core X10 Automation Units — We plan to continue to improve on the already successful X10 Home Automation Units. This means improving functionality, reliability and even aesthetics of the X10 Switches, Modules and Controllers. We are starting with the XPS3 Relay Switch. This is one of the more popular X10 switches. It can control incandescent and alternative lighting like Halogen, LED, and Fluorescent bulbs. It can also control appliances. We are replacing that relay with a quieter and more reliable relay that also has AGC (Automatic Gain Control). The AGC will help improve noise levels surrounding the switch to help the switch receive X10 signals. The new relay will also make the switch operate at a much quieter level.

NEW and Exciting X10 Products — X10 is the ‘Grandfather’ of Home Automation. Although the product is still as brilliant as it was when it was introduced in the 1970’s, there is more that can be done to help bring it into the future. We are starting with a wifi module. We want to circumvent the need for a desktop computer to control your home automation. This unit will work with your Wi-Fi to control your home automation and X10 from any of your smart phones and portable devices via an app which is also in development. We have just started the initial phases of this device, and we are excited for its potential. Following with the same spirit of X10, we are trying to make this unit as affordable as possible. We have no date planned yet for this device, but we will make an announcement once we have additional details.

Ideal Target Audience

Their ideal targets are professional installers and home owners. The age category of their users are widely distributed from millennials to the older generation.

Website Information

Source: similarweb.com

Traffic By Countries

Source: similarweb.com

Traffic Sources

Source: similarweb.com

Top Referral Sites

Source: similarweb.com

1. http://users.wfu.edu 12.59%

2. http://echotalk.org 12.59%

3. http://spygearco.com 12.59%

4. http://westmarine.com 12.59%

5. http://ask.metafilter.com 12.59%

Organic/Paid Traffic information

Source: similarweb.com

Top Keywords

Source: similarweb.com

Social Media Strategy

Source: similarweb.com

The company is advertised on Facebook, YouTube and Whatsapp. A large percentage of its social media traffic is from Facebook. Overall, Social media has 5.91% of the website’s traffic.

Online Marketing Strategy

The company is on online communities and forums.

Sales Strategy

The company gives discounts and free shipping. Also, it sells on Amazon.com.

Revenue: N/A

6. Smart Things

Website: https://shop.smartthings.com/

About: SmartThings technology and devices, the possibilities are infinite, fueled by your own needs and creativity.

They just need you to add a bit of smartness. SmartThings is based in Mountain View, California and operates independently as a wholly owned subsidiary of Samsung Electronics.

Year Started: 2012

Market Segments and Product Categories

  • Home Automation
  • Smart Home

Branding and USP

SmartThings is the easy way to turn your home into a smart home.

SmartThings can teach your home a few new tricks and make life a little bit easier.

When you wake up

When you wake up in the morning, SmartThings can turn on lights, turn up the thermostat, turn on the radio and turn on the coffee machine.

Tell us about yourself and we’ll tell you what SmartThings can do for you.

See what works with SmartThings.

WORKS WITH SMARTTHINGS

See how you can get started with SmartThings.

Ideal Target Audience

Their ideal targets are professional installers and home owners. The age category of their users are widely distributed from millennials to the older generation.

Website Information

Source: similarweb.com

Traffic By Countries

Source: similarweb.com

Traffic Sources

Source: similarweb.com

Top Referral Sites

Source: similarweb.com

Top Referring Sites:

1. http://smarttiles.me 14.79%

2. http://smartthings.my.salesforce.com 13.87%

3. http://smartthings.zendesk.com 11.41%

4. http://ifttt.com 8.29%

5. http://forums.redflagdeals.com 6.69%

Organic/Paid Traffic information

Source: similarweb.com

Top Keywords

Top 5 Organic keywords

  • samsung smartthings 28.34%
  • smartthings 15.09%
  • smartthings hub 1.01%
  • samsung smart things 0.83%
  • smart things 0.70%

Source: similarweb.com

Social Media Strategy

Source: similarweb.com

Facebook, Twitter and YouTube are its social media channels.

Online Marketing Strategy

Its top publishers are lifehacker.com, lowes.com, dealsofamerica.com and slickdeals.net. Its top ad network is from Skimlinks. Also, it is available on Google Playstore and Apple store.

Sales Strategy

It allows multiple payment options for buyers on the website. Various coupons are given to buyers on the platform. They sell via their website and sell majorly online. They also sell via third party retail platforms like Amazon.com.

Revenue: An estimated annual revenue of $6.5 million.

7. Electric Bargain Stores

Website: http://www.electricbargainstores.com/

About: The company is a retail platform authorized by various home automation products manufacturers to sell and distribute their products.

Year Started: N/A

Market Segments and Product Categories

  • Alarms
  • Dimmers
  • Lighting
  • Fans
  • Testers

Branding and USP

Why shop with us? Manufacturer Authorized Distributor; Our Customers Love Us; 2-hour Email Response.

Ideal Target Audience

Their ideal targets are professional installers and home owners. The age category of their users are widely distributed from millennials to the older generation.

Website Information

Source: similarweb.com

Traffic By Countries

Source: similarweb.com

Traffic Sources

Source: similarweb.com

Top Referral Sites

1. http://eatsa.slack.com 85.71%

2. http://datanyze.com 14.29%

Organic/Paid Traffic information

Source: similarweb.com

Top Keywords

Source: similarweb.com

Social Media Strategy

N/A

Online Marketing Strategy

The company is advertised via newsletters. Also, its top brands are displayed on its website.

Sales Strategy

It allows multiple payment options for buyers on the website. Various coupons are given to buyers on the platform. They sell via their website and sell majorly online. Also, the company offers free shipping.

Revenue: An annual revenue of $5 to 10 million.

8. Leviton

Website: http://www.leviton.com/en/

About: Leviton is the smart choice, delivering the most comprehensive range of solutions to meet the needs of today’s residential, commercial and industrial customers in more than 90 countries across the globe. Through investment in research and development, manufacturing, distribution, human capital and training, Leviton’s century of heritage provides a strong foundation and commitment to continuous improvement, high standards and innovation to the industry.

Year Started: 1906

Market Segments and Product Categories

  • Lighting Controls
  • Network Solutions
  • Connected Home
  • Security & Automation
  • Submetering

Branding and USP

From simple switches and receptacles, to networking systems and smart home automation, Leviton exceeds market needs by delivering innovative technology to create sustainable, intelligent environments through its electrical wiring devices, network and data center connectivity solutions, LED lighting and lighting energy management systems, and security and automation applications. Leviton solutions are proven to help customers achieve high savings in energy, time and cost, all while enhancing safety.

Leviton will continue to innovate and evolve to provide smart, reliable solutions through research, internal developments and acquisitions. For Leviton, it is clear the FUTURE IS ON.

Ideal Target Audience

Their ideal targets are professional installers and home owners. The age category of their users are widely distributed from millennials to the older generation.

Website Information

Source: similarweb.com

Traffic By Countries

Source: similarweb.com

Traffic Sources

Source: similarweb.com

Top Referral Sites

N/A

Organic/Paid Traffic information

Source: similarweb.com

Top Keywords

Organic Keywords

  • hai thermostats 24.25%
  • hai end of line resistor ohm value 24.25%
  • hai hifi2 software 20.15%
  • home automation basics pdf 12.63%
  • home automation and monitoring books 7.03%

Source: similarweb.com

Social Media Strategy

The company is advertised on LinkedIn, YouTube, Instagram, Twitter, Facebook, Google + and Pinterest.

Online Marketing Strategy

It has apps on Apple and Google playstore. It has a blog which it uses for its content marketing. It uses keyword researched content to post industry relevant content on its blog.

Sales Strategy

Its products are sold primarily via its website.

Revenue: $1.5 billion

9. I automate

Website: https://www.iautomate.com/

About: Beginning in April 2017, iAutomate.com is the Official Authorized distributor in North America for Wavetrend long range active RFID tags and readers, serving the USA, Canada and Mexico.

iAutomate.com was formed as an Engineered Systems Distributor in the Southeast working with professionals to design Automation and Security Systems for homes and businesses that meet the needs of the user and are easy to use. We’ve helped hundreds of professionals get their start in Home Automation and Networking, acting behind the scenes to ensure successful projects. We engineer each of our designed systems; wire size, wire length, current draw, and battery size, to the specifics of your project. Finally, we integrate all of the electronics such as whole house audio, infrared, lighting, video, intercom and security to provide seamless operation.

Year Started: 2017

Market Segments and Product Categories

  • Long Range RFID
  • Wavetrend Readers
  • Wavetrend RFID Tags
  • Asset Tracking
  • RFID for Automation
  • RFID for Gate Control
  • Audio
  • Cables
  • Card Access
  • Computers
  • Controllers
  • Fiber Optic
  • HVAC
  • Infrared
  • Intercom
  • Infrared Repeater Kits
  • LCD Displays
  • Mics and Mixers
  • Power Supplies
  • RFID
  • Sensors
  • Telephone
  • Test Equipment
  • Software
  • Video
  • Tools and Connectors
  • Voice and Data
  • Wire

Branding and USP

Every single project is different and every customer has special needs. Our Customers deserve the absolute best in Performance, Quality, and Service. So whether it is a Security Alarm, Infrared, RFID, Home Automation, Intercom or Audio & Video System, we can custom design a System that is specific to you and Your Lifestyle. Your system should work around the way you live. That is the key to successful integration, and seamless operation. At iAutomate, we can help you achieve that goal

Experience

Now we’ve brought our experience to the Web for Dealers, Installers and End Users too. All of our sales and technical staff are factory trained by the manufacturers that we represent, and have field experience in the installation and service of the products we sell. We use the products you see here in our own homes. The person you speak to on the telephone can answer your questions and assist you with your design, and if they can’t; they’ll put you in touch with another team member who can. We can provide onsite design, installation, programming and technical assistance.

Dedicated to Quality

We are constantly researching new trends in the RFID, Home Automation, Networking and Alarm Industries. We find the best products to integrate into our designs. Products that you would be extremely happy with in your own Home . We won’t lower our high standards to sell lower quality products. We welcome specialty projects without compromise to offer you the best design and functionality, so if you don’t see it here, please give us a call at 678–388–9472 or email us and we’ll help you find the product that you need.

Committed to People

iAutomate.com is recognized as an innovator and industry leader in RFID, Security, Home Automation, Networking and Electronic Building Systems. Based in Alpharetta, Georgia, we strive to earn the respect of our Customers and Employees, we subscribe to the belief that the Customer is always right, and we are considered to be a leader, and contributor in our Community. We insist upon providing our Customers with the absolute best Service in the industry, and believe that by combining Great Service with Quality components we will be set apart as the leader in RFID, Automation, Security, Audio and Control, earning you as a Customer for life.

Ideal Target Audience

Their ideal targets are professional installers and home owners. The age category of their users are widely distributed from millennials to the older generation.

Website Information

Source: similarweb.com

Traffic By Countries

Source: similarweb.com

Traffic Sources

Source: similarweb.com

Top Referral Sites

N/A

Organic/Paid Traffic information

Source: similarweb.com

Top 5 Organic keywords

  • iautomate 6.26%
  • phk 05 transmitter 5.12%
  • zwave mic 5.12%
  • home automation rfid long range 5.12%
  • rfid gate control warehouse 5.06%

Social Media Strategy

N/A

Online Marketing Strategy

The company uses email marketing for its online marketing.

Sales Strategy

It allows multiple payment options for buyers on the website. Various coupons are given to buyers on the platform. They sell via their website and sell majorly online.

Revenue: N/A

10. ASIHOME

Website: https://www.asihome.com/

About: ASIHome are providers of Products and Solutions for the Intelligent Home.

Year Started: N/A

Market Segments and Product Categories

  • Access Control
  • Audio
  • Automotive
  • CCTV
  • Books
  • Central Vacuum
  • Clearance
  • Closeouts
  • Distribution
  • Electrical
  • Gadgets/Widgets
  • Gift Guides
  • Green
  • Heating/Cooling
  • Home Networking
  • Housewares
  • Home Theater
  • Landscape
  • Lighting
  • Medical
  • Outdoor/Garage
  • Open Box Specials
  • Phone/Intercom
  • Promotions
  • Robots
  • Security
  • Structured Wiring
  • Tools
  • Window Treatments
  • Whole House Control
  • Wire/Connectors
  • Z-Wave

Branding and USP

Different types of products are sold on the website. They sell various technology products for the home. They sell products and solutions for the intelligent home.

Ideal Target

Their ideal targets are professional installers and home owners. The age category of their users are widely distributed from millennials to the older generation.

Website Information

Source: similarweb.com

Traffic By Countries

Source: similarweb.com

Traffic Sources

Source: similarweb.com

Top Referral Sites

N/A

Organic/Paid Traffic information

Source: similarweb.com

Top Keywords

Top 5 Organic keywords

  • cleaning robots pool 20.40%
  • ip wireless wired camera 20.29%
  • swim central set of 6 aqua fun swimming pool dive ’n’ relay sticks 8" 16.99%

Social Media Strategy

N/A

Online Marketing Strategy

It uses email marketing and newsletters to advertise online. Also, on its website, top sellers are displayed.

Sales Strategy

It allows multiple payment options for buyers on the website. Various coupons are given to buyers on the platform. Discounts are given on its website. Products are also reviewed on its website. They sell via their website and sell majorly online.

Revenue: N/A

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