10 Incredibly Simple Local SEO Tips To Get Yourself Ranked On Google
Let us start with a story of a local Entrepreneur named Jeff.
Jeff owns one of the best-known clothing stores in Toronto. His store is well known among the local people who reside in Toronto.
Here’s a story, about an entrepreneur named Jeff. Unluckily, Jeff attracted some attention in the online community and the big guys that are ruling online community are now using Jeff to take advantage from his store. They are selling Jeff’s products online with their name, and unfortunately, Jeff doesn’t even know about it.
Recently I have heard some rumors that Jeff is making a protest on the media, but like we all know this won’t do any good in the long run. So my question to you is, how you can make sure that your product reaches the local market with your name in it. The little online clothing store went viral within months of its launch and Jeff was all in the media, giving interviews, and then it all went down the drain. Why is that? Any guesses? Yes, the answer is, no matter how good you are offline, if you do not have a presence online, your business will soon be out of sight just like Jeff.
I did my research and consulted some SEO experts in this regard to share some tips on how to better manage the local SEO. Like for me, living in Toronto. My best chance to succeed is to find an SEO Company in Toronto that will be more effective for my business. However, even with the company, there are few pointers upon which you need to focus on if you are willing to go for local SEO for your store.
1. Firstly go for the localized domain name
For instance, yourbrand.ca will be more appropriate for the people in Canada and also for the search engine to identify you as a local brand.
2. Try to use phrases that are local to your brand
Use keywords like the online store in Canada, online shopping store in Canada, or similar terms that include services in Canada.
3. Making your website mobile friendly
Of course, this is the most important step. Optimize your website in a way that it runs smoothly on all the hand-held devices. Optimizing your website for mobile will help you to better rank in Google.
4. Make sure you mention your name at the bottom of every page
This will not only build your brand identity in the local market additionally it will help you with your local keyword search. Furthermore, mention your name, phone number, and address in a more visible manner. Where people can find it and know that you are operating locally.
5. Use Google places to get reviews from local customers
Request the people to add a review in Google reviews. This will not only build your brand, it will also build trust among the local community.
6. Name your alt tags and caption of images with localized keywords
For instance, you can name your upcoming collection as ‘winter_collection_Canada’ Furthermore you can use these keywords as H1 in your text too.
7. Link to high authority local sites
This will give you an automatic boost with your search results. Authority sites are recognized and people trust these websites with credible information. If you list your website with any of the local big brands you might be able to get relevant attention for your brand.
8. Register your brand to the local market
One quick way to register your brand to the local market is to submit a guest post to the local bloggers. Call a meetup with the local bloggers, brief them about your brand, let them try your service and ask them to review your product on their brand. Local bloggers normally have high authority over international bloggers so it will generate relevant traffic to your website or store.
9. Add yourself on Social Media
Wherever you submit your location to the local search engine pages. Add yourself on Google+, Facebook, Bing, and FourSquare. Show the people you are there where they will be able to find you.
10. Get yourself listed in the local news
Sponsor local events and get yourself listed in the local news. A good practice is to attend and event and write a blog about it yourself. Furthermore, go to events that are relevant to your industry and sponsor those events.