7 Insanely Simple Ways To Drive Targeted Traffic To Your Website
No matter for whatever reason you started your venture, if at the end of the day there is no one coming to buy things from you, you are doomed. Having a strong internet presence is the core of generating leads for your business. For this purpose, you need to keep your website up-to-date with the latest happenings in your field. You need to follow the trends and make the necessary changes to stay on top of the game.
Normally generating traffic to your website requires significant marketing, paying to get visitors or hiring agencies to do the hard work for you. But what if I tell you that there are ways you can generate traffic by yourself? Yes, by following simple steps you can generate traffic by yourself.
Tactic 1: Target Long-Tail Keywords
In some markets, it is really hard to get in front. There are large companies dominating the results pages. These companies have a huge amount of budget to try & test every keyword related to their niche. But a smarter way to achieve the same result is to use long-tail keywords. Long-tail keywords enable to reach to your specific target market without spending much on the budget. Companies can focus on local level SEO to gain targeted traffic on their website. For instance, a Toronto-based SEO Company can focus on keywords like ‘Toronto-based SEO Company’ this will surely attract all the local Entrepreneurs and small business owners in Toronto.
In some markets, it is really hard to rank. Some markets are just highly competitive, with large companies dominating the search results. These companies have a very large budget to spend on marketing in general and SEO specifically. Ranking in these markets is hard. You will be unable to compete on a small budget in a market like the travel industry using search terms as Vacation Hawaii.
Tactic 2: Use Persuasive Titles
As per the research, 80% of the content that is read is read when the title is persuasive enough to click it. A great is often clicked more often in social media links than the normal titles. And secondly, it is more discover-able by the search engines on the whole.
Media sites like Buzz-feed and Up-worthy have built their business on catchy headlines. However, the catch is, your content needs to be good enough that users come back for more. If on the other hand, your content is just there to help the SEO, it will surely backfire and Google will add a penalty to your website.
Tactic 3: Use Internal Links In Blogs
In this age, every business needs a blog. A blog is a most authentic way to interact with the customer. While going for the blog one thing you need to focus on is to add relevant internal page links. In this way, the customer gets to know more about your brand and the links also give an edge to your Google ranking. In this way, there is a better chance for your site to get listed in Google search page with relevant search keywords.
Tactic 4: Start A Facebook Group To Drive Relevant Traffic
Many of the people are still unaware of the power of Facebook groups. We are using Facebook for fun and some businesses are using it to run their ads. But the smart businesses are using it for generate relevant traffic on their product page. The best approach is to start a topic that is related to your product and ask your friends to share their reviews about the product. Whatever they share will be their authentic review and this review will be the base upon which your product will be later identified.
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