How to Inculcate Growth in your Mobile Apps!
Sean Ellis, the famous entrepreneur and founder of GrowthHackers, coined the very term for the first time, which mainly is in the context of mobile application development and ever since then there has been plenty of pushback over the years. Confusions and contradictions have taken it over and individuals and business owners are troubled in finding the true meaning of growth hacking. For everyone, growth is a desirable factor in business, both in terms of revenue (mainly) and in all the other terms (partly) but the element that seems to be lacking here is the method to achieve what is desired.
Growth hacking is actually a mix of marketing and engineering. It actually helps in the creation of winning products for the market and pulls through the tough times with ease. In a conversation with Hub spot VP of Growth who is also a blogger at Coelevate, Brain Balfour said; “Growth is far less about the terminology or tactics. It is more about a change in our mentality, process, and team structure of how we grow a technology company.”
When taking a gander at development all in all, you are required to take a gander at each part of brand building and advertising and alongside that, you are required to make a stride past and furthermore give an eye to the client benefits as client administrations now are a noteworthy segment that is ordered into development streamlining agents.
But what calls for a whole new dimension of driving growth to your venture and how can you leverage that by working on different areas of product development. Talking in terms of the mobile application development industry and the business owners operating within the boundary, building the customer development process and reiterating it is what is required.
Focus on core values
The first step for acquiring growth for any kind of mobile app is to have a clearly defined core value proposition of your product. A ‘social media for lawyers’ isn’t a core value proposition. However, a ‘network where lawyers can leverage to cross-promote their services to existing customers’, now that could be a value proposition.
You need to identify your consumer profile and build a solution for them that they cannot live without. It’s like banking on a need that is there but is not realized so far, and by doing that you have gotten hold of an organic spread that your target audience cannot live without having. Whatsapp and Truecaller are two great examples of mobile apps that exploded in the organic growth only because of their ability to solve problems that is untapped till date.
Focus on the benefits
Time to value, put in a simple way is the amount of time it takes your target audience to realize the true potential of the product. The goal of mobile app designers along with mobile app developers is to equip the user to experience the core value of the product as soon as possible.
Every product across the B2C and B2B spectrum will have their respective onboarding processes which can come from simple in-app wizards or from a complex data integration or may be product integration type. Measure the onboarding process in hours instead of days depending on the complexity of your mobile app product.
You must also define the product to the customer and also what does value means to you on the totality. Did you mean higher leads by value or do you mean more conversions? What is the time frame that you have set for achieving the desired value? Based on the metrics found you will be able to gauge your interest in the growth hacking while maintaining equity among the design and development of your app and marketing to product image creation in the later stages of your mobile app.
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