A word of clarification: CTR is the click through rate or the percentage of people who click on an ad they are served. CPC is the cost per click you pay to the ad channel, and CPM is the cost per one thousand impressions. Some ad channels charge by CPM, but most charge by CPC. Once you know your CTR and CPC you can easily calculate your CPM or vice versa.
“Listen, if there isn’t something going off the rails on your team, then I know you are micro-managing them. You are really good at what you do, and if you stay in the weeds on everything, you’ll keep things going perfectly, for a while. But eventually two things will happen. One, you will burn out. And two, you will eventually start to seriously piss off your team. So I better see some things going sideways, on a fairly regular basis.”