It's nicely summed up article. The another evolving paradigm is the “Context Aware” mobile apps.
Today most of the organisations are creating multiple apps to solve business specific problems. It's no surprise that when you walk inside an enterprise and ask the CIO about their mobile strategy, the reply you get, “We already have xx numbers of mobile apps.”
For an effective mobile first strategy, an enterprise needs to assemble single container app with contextual and situational awareness feature is a must. It will lead forward having more usage and return on efficiency.