Islamic Mind
Nov 21, 2016 · 5 min read
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1. What would be an elevator pitch for someone who does not know about your product?

Globally, muslim families now are becoming more interested to send their children to Islamic education due to these issues.

1. Most parents having trouble making time for Islamic teachings.

2. Fear of globalization will corrupt their children

Lacks of credible and quality Islamic education especially curriculum based teaching has becoming more apparent.

Islamic teachings are still at conventional stage, which are boring for Children to learn, huge gap in the industry that creates huge opportunity for ‘Islamic Mind’.

This chaos is caused due to incomplete/ incorrect information on Islamic Education. We are providing an organized easy to access manner and providing credible and validated Islamic education through

2. What is your company’s core value proposition? What problem are you solving and for whom?

Our services are targeted at the parents of young children seeking credible Islamic Education. Problems are the accessibility credible and quality Islamic education online.

ISLAMIC MIND is a comprehensive Islamic learning program that uses highly engaging animated movies to model conversational while seamlessly introducing ISLAMIC CURRICULUM.

Launched in 2013, ISLAMIC MIND is the created with a vision to bringing together the best of Islamic learning pedagogy and innovative interactive media.

The movies range from simple everyday scenarios to more complex content-related stories that reflect what students are learning in the classroom. Idiomatic and cultural nuances, as expressed through the actions of the endearing and funny characters, model social cues and demonstrate how to use ISLAMIC habits in every day contexts.

3. How do you plan to check on the user satisfaction?

We have a number of mechanisms to capture user satisfaction. Bounce rate and duration of stay of our readers are good primary indicators.

We have built various forms and checkpoints into the website which capture user interaction mostly through school testing’s.

We focused more on user behaviors during product usage.

We also take our Social Media presence very seriously and consider it a medium to interact with our readers.

4. What is the driving passion, why are you passionate about this product? What is your vision?

The reason we started with “Islamic Mind” was because we saw we have found a niche-underserved market in Islamic learning platforms for every muslim around the world. When it comes to Islamic education, there were hardly any. Most of them if any were half baked solutions.

There is a dire need to unify the validated Islamic Contents, reform our education system and make learning proper Islamic education a less of nightmare for parents, schools and children.

There is a dire need to help parents, children narrow their focus, make informative decisions and channelize their efforts in right direction.

Today we have the technology that can help us eliminate the pain and more assessable. It is up to us to make the best of it.

5. What is the stage of the product? Where do you see your company in 12 or 18 months from now?

Product is developed and Islamic Mind has been launched. We are reaching out to Governments, Partners, philanthropist, Donors, Corporate sponsors to get their support.

Within the 2 years we have already have amassed strong bodies, big partners, sponsors, donors onboard so they can experience the power of their contribution in making an shift in Islamic Education space.

We plan to introduce more analytics on progress for every students learning in our platform and make the education more effective to children.

We plan to team up with Institutions, organizations, and schools and introduce a unified learning platform within a year.

With more funds through donation and support coming in we are looking at expanding team and acquire more resources.

6. What is the biggest need for your startup?

Right now, outreach. Our product has the capability to help millions of people and solve a lot of pain but it cannot do that if people are not aware of it.

With more funding we are looking to expand our team, collect more in depth data about the learning experience of users, expand to more countries and assist parents, schools and children in a more informed and personal way.

7. What are your views about the growth of education technology industry?

Education is a basic necessity for every individual and in the busy life of today we need solutions that can simplify the education without compromising on quality. This is where technology comes in. Due to the large scale of education industry and the latest trends in technology, I believe the Ed­tech industry is has an enormous scope for growth. With the evolution of online communications technology for eg. webRTC protocols, e-learning platforms are getting more effective. The ever expanding learning options and more challenging careers and increased focus on application ed tech definitely has a very bright future and it is one of the fastest evolving vertical.

8. Tell us about your team, who do you have supporting you? How did this start?

We are three co founders sharing a same dream. Rianov is a technology guy and is solely responsible for the technology part. He has vast experience in software technology and is a very motivated and passion driven personality. Adrian handles the data and business strategy with the rest of the team. We all complement each others. We have a development team consists of 6 people, leads by Budi, Lead engineer who focused on Islamic mind development.

We also have of interns assisting us with blogs and inbound marketing. Overall it is a small but very impactful team.

We have been blessed with many supports for huge organization like Muhammadiyah Indonesia, Brunei government bodies EDIPMO, DARE, MOFATS. Syariah Bankings and individuals.

9. What/Who motivates you? Any thought leader or companies with innovation which you follow for success?

Khan Academy is doing a fantastic role in making most students life much more easier. It is a perfect example of how technology can help in managing and distributing Education.

Salman Khan has done tremendously well with mission of making Education free for everyone and being supported by many foundations and philanthropists. His ideas and approach are extremely inspirational, progressive and impactful.

We plan similar impacts in the Islamic education space.

10. Who would you call your competitors? And how are you different?

Our competitors are unable to answer the basic question that every parent needs “Is this contents credible?”. A new parent has no idea of which contents are validated. We have strong supports from Institutions; pioneer in this space is tough and advantageous in the same time.

We focused on product designs with having ourselves on the field through different schools testing our features and engagements.

We are enabling the muslims learn in a better and more organized way. We are trying to strengthen the community.

11. What are the biggest challenges of your edtech startup?

The biggest challenge has been making people aware of our product so they can take benefit from our intentions. Being a self-­learning platform, with more and more users this is bound to get better and more accurate for future learners! We are also trying to reach out to the schools, rural areas that have less access to Islamic educations. It is a bit of challenge due to the current situations but it is doable.

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