The Unicorn Frappuccino: A Mistake

Kix Patterson
Apr 25, 2017 · 3 min read
The Unicorn Frappuccino

This past week, Starbucks launched a new drink that instantly became a hit. This new drink, called the Unicorn, was a sweet and sour concoction of sugar. Brightly colored and beautiful, it quickly filled Instagram with a purple and pink stream of Starbucks cups with the hashtag #unicornfrap.

Hiding behind this “magical” time for consumers lurked several problems.

  1. Stores were often left understaffed with drive-thrus and cafes filled with people.

2. This offer was only for a limited-time, so limited supplies were sent to each store. Most stores in the Memphis area could no longer serve this drink after two days of the promo due to the lack of supplies.

3. And the biggest issue: The drink’s flavor sucked. Like a lot.

A barista from the Millington store reported that “garbage cans near the hand-off plane were filled with 3/4 full cups of the Unicorn.” That clearly shows that more than a few people were dissatisfied with the drink.

This disaster of a weekend promo was declared by many to be “worse than Frappy Hour.” I asked my barista friends to share their experiences to better illustrate the weekend.

Barista Breanna said:

We ran out the day it launch and I was not working that day. It got worse as people came in looking for the drink and we did not have it. A 5-year-old yelled at me for being out of the drink. We found out that Wolf River store on Germantown Road and sent people to that store. When we described the store we said it was the one “next to Chick-Fil-A.” While this was true, the Wolfchase store was also next a Chick-Fil-A, so we effectively sent a mob to a store that was in the same condition we were in.

Barista Isabelle said:

I’ve had people I don’t know message me on Facebook asking about it, simply because it says I work at Starbucks in my profile

Barista Drew said:

I had an 8 hour shift on the day it launched. I (unfortunately) was placed on cold bar. At several points during my shift, I had a line of 30 or more Unicorns and had two more baristas assisting with preparing and finishing the drinks while I continuously blended and poured them up. The worst part? Our tips were sh*t that day. Come on people, if you’re going to ruin my life at least tip well!

So, you may be asking, what good came out of this weekend? MEMES!

And my personal meme creation: A shady Spotify playlist for you to listen to while you drink it. (Read the titles)

Thanks for reading, and I hope you have recovered! Only a few weeks till our next hated event: The Frappy Hour.

Heart You All!

Kix P.

Kix Patterson

Written by

I am a 20-something living in Memphis. I post mostly about the coffee culture I’m involved in. I’m truly addicted to caffeine. Follow me everywhere: @ItsKixP

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