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Itu Chaudhuri

Itu Chaudhuri
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Itu Chaudhuri Design

Not a flash in the pandemic

Speculating on post-coronavirus life is a raging contagion that infects the worker-from-home. Prior susceptibility is needed. It attacks…

May 4, 2020

Not a flash in the pandemic

May 4, 2020

Itu Chaudhuri
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Itu Chaudhuri Design

Clear and present danger

Some innovations succeed to the point of redefining the problem they tackle. Some give way to better ones, or having served their time…

Feb 21, 2020

Clear and present danger

Feb 21, 2020

Itu Chaudhuri
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Itu Chaudhuri Design

Innovation and all that

If there’s a bigger darling than design these days, it’s innovation. We’re seeing a tendency to link, or in geo-political jargon…

Jan 9, 2020

Innovation and all that

Jan 9, 2020

Itu Chaudhuri
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Itu Chaudhuri Design

Distress Signals

First, a recipe. Find some lettering, carefully painted or printed on something solid, like wood or metal, an old nameplate, maybe, Then…

Nov 29, 2019

Distress Signals

Nov 29, 2019

Itu Chaudhuri
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Itu Chaudhuri Design

Experiment and Reason

The 2019 economics Nobel Prize for Banerjee, Duflo and Kremer (hereafter, BDK) offers much to celebrate for Indians, Bengalis and…

Oct 26, 2019

Experiment and Reason

Oct 26, 2019

Itu Chaudhuri
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Itu Chaudhuri Design

Design and The Future

Design, as a thinking style, is starting to be recognised for its contribution to tackling today’s most complex problems. Its role may be…

Aug 27, 2019

Design and The Future

Aug 27, 2019

Itu Chaudhuri
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Itu Chaudhuri Design

A Seat At The High Table

For at least half a century, design has been seeking a seat at the high table. Its leaders, a motley bunch of academics, ‘visionaries’ and…

Aug 12, 2019

A Seat At The High Table

Aug 12, 2019

Itu Chaudhuri
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Itu Chaudhuri Design

Everything That Counts

On a scale of emotional temperatures, it doesn’t get any hotter than the 2019 Indian election did. And with the summer comes another TV…

Jul 1, 2019

Everything That Counts

Jul 1, 2019

Itu Chaudhuri
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Itu Chaudhuri Design

Signal to message ratio

The landscape of urban modernity, or the world that our grandparents grew up in, is defined by the volume and density of verbal and…

Jun 13, 2019

Signal to message ratio

Jun 13, 2019

Itu Chaudhuri
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Itu Chaudhuri Design

Emotion Trumps Reason

There simply isn’t a good reason for the designer to take note of the Indian elections. And even less reason to call it and venture to…

May 20, 2019

Emotion Trumps Reason

May 20, 2019

Itu Chaudhuri

Itu Chaudhuri

runs Itu Chaudhuri Design, a New Delhi firm which helps clients enbrandise their businesses, on the shelf, on the web, and in customers' minds.

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