Online Jewellery Shopping Is In Vogue Now

Gone are the days when the family jeweler visited houses with their design collection and the women folk (along with men!) gathered around them to make a choice. Today, that trend is passé — though people do visit their trusted jewellery shops to pick up items of their choice yet a lot of them (especially women) shop for their preferred jewellery online. Given the busy schedule of the modern day women it is often a tough task to take time out for shopping — thus online portals are the best choice.

Even a few years back if the concept of buying jewellery online, especially precious jewellery, was explained to conventional buyers, they would have disagreed and said online would never work for jewellery as Indians like to touch and feel the piece. They would have never imagined that one would purchase high-prized jewellery online.

But now the online jewellery business in India is growing with many startups foraying into the space backed by VCs. Earlier in September 2014, Ratan Tata made a personal investment in online jewellery retailer BlueStone. Tiger Global has invested in CaratLane.

So Why Online Jewellery Shopping?

There are many obvious reasons why online jewellery shopping is gaining its prominence. It is not just that we have become too busy but these online stores are gaining popularity primarily, due to their excellent customer care support. The representatives of virtual shops are always available to provide any sort of assistance regarding jewellery.

Moreover shopping at home is indeed much more comfortable than going out for a piece and option for shopping 24x7 is luring more and more people. Besides saving time and effort, online stores like jewelsforum are offering customized designs too. Special jewellery for special occasions like weddings, engagements, gifting purposes are available in the online jewelry stores. There are different designs, patterns to choose from. The choices are in plenty.

Not only do they provide refund facility but they bring huge offers and discounts too during special occasions. Some sites also bring out brand new special collection during occasions.

Popular Online Jewellery Brands

Quite a few of the jewellery brands online have been popular. For example Caratlane has been a store providing excellent ethnic jewellery designs online. Apart from providing a lifetime exchange opportunity, 30 days return policy and free shipping; you also get certified jewellery from this store.

Brands like Bluestone have come up with a new concept of trying the designs at home, which makes it even more easy and hassle-free. Coming with a good jewellery collection, next day delivery is available too along with a good shopping assistance.

Jewelsforum, famous Kolkata based online jewellery brand which comes from the house of reputed Jeweller B Sethia has also been in news owing to its wonderful designs and custom made jewellery options.

The store offers a galore of options — so starting from traditional to chic jewellery, you are sure not to be disappointed. Specialized in online diamond jewellery, they come with facilities like 30 days replacement warranty, fast shipping facilities in 3 days and customizing options.

So what are you waiting for? Check out these online shops and buy your jewellery now!

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