7 principles to free our minds from perfect execution fallacy True innovation — the journey of creating and distributing outstanding new-to-the-world customer value — is critical to the success of every modern business. In times of increasing disruptive threads, immensely decreasing company life spans and sped-up adoption rates, innovation activities…

Why UX design has to evolve to stay relevant in the future — Since the early 90s, when the term User Experience was brought to wider knowledge, the UX design profession has been dealing with a lot of key challenges. …

Focus on the job, not the customer — People don’t want to buy products. They want to hire products to get a job done. Or as Harvard Business School professor Theodore Levitt puts it: »People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!«. People often do things because they find themselves with a problem…

Creating something people actually want and use — Great digital products don’t suddenly appear out of nowhere. In fact, they are sophisticated artifacts that have successfully grown into great products after a careful product discovery process. They are delightful experiences, easy to use, and beautiful to look at, providing outstanding value to its users. “Building a great product…

Life’s too short to build something nobody wants… — When thinking of User Experience, we often think of a simple, beautiful, and easy to use feature-set of a product, that makes the user’s life easier. But as a matter of fact, features are merely a small, fragile part of the product. They are only a few of many thinkable…

Leave your comfort zone and make something people want by designing around their needs. — Our work methods are changing and so are we