13 Creative Ways To Repurpose Your Digital Content

Do you struggle to find time to create fresh content for your website or blog?

According to Inbound Marketing Agency, Hubspot “The answer to this challenge isn’t to write more frequent, lower quality blog posts. Quite the opposite. You need to dedicate more time to researching and write the best and most engaging content you can.”

But that doesn’t mean you have to reinvent the wheel every day. As Neil Patel puts it:

The key to maintaining a steady stream of quality content is to repurpose what you already have. Repurposing content simply means taking one asset and reusing it somewhere else. Get into the habit of creating each new piece of content with repurposing in mind. By focusing on producing one piece of really great content for repurposing, rather than several lower quality pieces, you will improve the quality of your marketing.

The first step is to identify your most popular content through your blog analytics tool and by using Google Analytics. You should aim to repurpose any content that consistently performs well. Now let’s turn your best-performing content into something new and improved with ten of my tried and tested tips.

1. Weekly Email

Include your blog posts and articles in a weekly email newsletter. Not everyone sees your content when it is published on a blog, but if you show up in their inbox with a summary of your blog post and a call-to-action to click on a link to the post, you will increase traffic back to that post. Email a regular newsletter with links to your best blog posts. Encourage readers to sign up via your website or blog.

2. Blog Series

Have you written a long post? Consider splitting it into shorter posts and turn it into a themed series.

Recommended Reading: How to Turn One Content Idea into a Fascinating Four-Part Series

3. Republish On Another Platform

Republish your post on Medium or LinkedIn Pulse or as a guest post on another blog. Change up the title and tweak the content a little.

4. Pin Your Content

Create a board on Pinterest specifically for your blog posts and pin each new post to it. Make sure your blog images are easy to “pin” and visually appealing. Even if you aren’t active on Pinterest yourself, many people who read your blog are, and may pin your blog post to one of their Pinterest boards, thus effortlessly increasing your readership.

5. Lists

List-style posts are always among the most consistently shared types of content on social media. Use a tool like List.ly to create your a list from your blog posts. Here’s one I repurposed from an article I wrote on creating a social media strategy.

6. Round-Up Posts

Link your best posts together in a round-up blog post, adding fresh insights, comments and new research to your new post.

7. Checklists

Create downloadable checklists in a PDF or Excel format to help your readers solve a problem.

Bonus Tip: PrintFriendly is a great tool for turning blog posts into PDFs.

8. Infographics

Infographics are a great way to present your existing content in a creative and visually attractive way. There are several free tools available to help you do so. Piktochart, Canva, Infogr.am,and Venngage are all good tools to try.

9. Turn Quotes Into Images

Convert snippets from your existing articles into images using an image creation tool like Canva, Quotes Cover or Adobe Spark.

10. Video

Take a popular blog post and break it down into a series of video tips. Tools like ViewedIt or Recordit can help you create simple screencasts. Mix things up with an animated video — try Animaker, Biteable, PowToon, VideoScribe, or GoAnimate.

Bonus Tip: Make clips or GIFs from the video to post in visual channels like Instagram.

Recommended Reading: How to Repurpose Videos Into Many Forms of Valuable Content and Turning Blog Posts Into Videos is Easier Than You Think

11. Create A Podcast

Turn your blog post into a podcast or vice versa. Not sure how to start a podcast? Check out podcasting expert Pat Flynn’s step-by-step guide.

Bonus Tip:Extract clips of the audio for a service like Clammr

12. Ebooks

Collect your best blog posts on the same topic, add an introduction, and turn them into an ebook. You an either use a graphic designer or you can build your e-book in PowerPoint and export it as a PDF. Tools like iBooks Author or Scrivener are also worth checking out.

13. SlideShare

Identify a piece of content that will convert easily to slides. Lists work really well, but with a little creativity you can also summarise and visualize key points from articles, podcasts, or infographics. Simplify the content by writing short copy (one point per slide) to communicate your message quickly and clearly. Click here for tips on designing an eye-catching slide deck.