21 Ideas to Promote Events With Social Media

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Planning to host an event this year? Whether it’s a seminar, a small meeting, or a large conference, social media are powerful tools to help you promote any event. According to Eventbrite nearly 25% of traffic to ticketing and registration pages comes from social media.

Read on to learn about how you can leverage the power of social media to create buzz around your upcoming events in 2018.

Before Your Event Kicks Off

1. Create a Dedicated Landing Page

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Through the Eventbrite website, you create a single point of entry landing page for your event. From there, you can start selling tickets while Eventbrite collects registration information. (Note: there are no fees to use the service when you have a free event, but if you wish to collect money through sales, you’ll get charged by Eventbrite).

2. List Your Event on Facebook

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To create a Facebook event, follow these steps:

· Click Events in the left menu of your Facebook News Feed

· Click Create and fill in the event name, details, location and time

· You’ll then be taken to the event page event where you can invite guests, upload photos, share posts and edit event details.

Read 2 Quick Ways to Sell More Tickets on Facebook for more ideas.

3. Promote Your Event with Facebook Advertising

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You can also advertise your event on Twitter and Instagram if this is a better demographic fit for you.

4. Assign an Event Hashtag

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How to create an effective conference hashtag

  • Make it short — leave some room for re-tweets.
  • Make it intuitive and relatable to your event but not so generic that it’s confused with something else.
  • Make it easy to remember and type — many people will be tweeting from a smart phone or tablet.
  • Make sure it isn’t already in use. You don’t want to duplicate an existing hashtag which may result in two simultaneous but very different conversations colliding on Twitter. Do a Twitter search to find out. Since twitter’s search history is short, expand your reach using a tool like hastags or twubs.
  • Make sure your chosen hashtag doesn’t have a meaning that can be misconstrued (check urban dictionary).
  • Monitor the hashtag on a daily basis so you can engage with people who use it — and also to see if someone else is using it for something unrelated.

Recommended Reading How To Use Hashtags For Your Event

5. Promote Your Event Hashtag

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6. Make a Promotional Video

Host your video on YouTube and Vimeo (although it has a smaller number of users, Vimeo offers HD playback and no disruptive ads). Upload it to Facebook and to your event landing page (video has the potential to increase landing page conversions by up to 80%).

7. Organize Free Ticket Contests

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Sample Ticket Giveaway Contest

8. Share Guest Speaker Expertise

9. Create a Branded Graphic for Your Speakers

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10. Design a Snapchat Geofilter

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11. Build Twitter Lists of Speakers and Attendees

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12. Host a Pre-Event Twitter Chat

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13. Pique Interest with Behind-The-Scenes Pictures

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During The Event

14. Livestream

15. Get Snapping

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16. Live Tweet

17. Use a Tweet Wall

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There are many tweet wall apps and software to choose from, some of which are free and even open source (paid options offer more customization like moderating spam tweets).

18. Create Twitter Moments

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Follow this step-by-step guide to create your first Twitter Moments.

After The Event

19. Analyse Twitter Activity

20. Turn Event Tweets into a Storify

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New to Storify? Read my step-by-step guide to creating your first Storify.

21. Publish A Recap

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Finally, don’t stop interacting with your online audience. Respond to post-conference feed-back, thank attendees, tweet links to session recordings, blog posts, and slides. It’s entirely possible to keep the momentum you’ve created going and by whetting people’s appetite you should be able to entice even more people to attend your next event.

Check out Eventbrite’s downloadable guide to mastering social media for events.

Recommended Reading: How to Use Social Media to Promote Your Event

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