How Often Should You Post On Twitter, Facebook and LinkedIn?

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The question of how often to post on social media is one that has been discussed and debated for as long as I’ve been on social media. It’s easy to get confused by conflicting advice. When I teach classes, I recommend that students test for themselves. Use the data contained within Twitter Analytics and Facebook Insights to track, test and monitor your optimal engagement times.

When you are starting out it can be useful however to turn to established sources to help guide your initial tests.

Hubspot is always a reliable source and has recently published a guide to online posting based on their own experiments.

Here’s a summary of the data. To delve deeper into the findings, read the Hubspot post.

When’s the Best Time to Post on Twitter?

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Best days to post on Twitter — Source: Hubspot

Key Takeaway: On Twitter, publishing more is better. This makes sense because we know that fewer than half of all Twitter users check the site more than once per day. Every time your tweet gets posted, it will be seen by people people who may have missed it the first time. In addition, sharing a tweet at different times on different days, can help you find the optimum posting times for your posts.

Recommended Reading: Should you repeat your tweets? Facts and figures from 1M tweets

When’s the Best Time to Post on LinkedIn?

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Best days to post on LinkedIn — Source: Hubspot

Key Takeaway: Tuesdays and Wednesdays are especially good times to publish on LinkedIn.

When Is the Best Time to Post on Facebook?

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Best days to post on Facebook — Source: Hubspot

Key Takeaway: Similar to LinkedIn, once you publish more than five times per week (for most companies, that’s once per workday) the return on investment drops substantially.

So there you have some useful data with which to experiment with. But do remember to do your own testing, and track and monitor engagement levels as you go.

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