How To Find The Best Keywords For Your Website

Image for post
Image for post

93% of online experiences begin with a search engine.

So, if you want your website to rank higher in Google you have to make sure that you’re using the right keywords.

Keyword research is vital because identifying the terms people are searching for will determine the kind of content you create and the way you will optimize it.

One of the biggest mistakes I come across is trying to rank for generic keywords with a high search volume.

Instead, try long-tail keywords.

These are keywords or key phrases that are more specific — and usually longer — than more commonly searched for keywords. They get less search traffic, but will usually have a higher conversion value, as they are more specific.

Long-tail keywords allow you gradually to get more traffic and to be found by new and motivated audiences.

Here is an example of a list of long-tail keywords based on the keyword “pdf”

Image for post
Image for post

How to figure out what your target keywords or phrases should be.

  • Write down all of the questions you are asked in new business, or sales, meetings.
  • Write down all of the questions your customer service department is asked.
  • Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet.
  • Go into your sent mail and scroll through to see what kinds of questions your clients are asking you that you’re writing long answers to every day. Write those down.

Now you have a nice list of content as a starting point. If you are being asked these questions, this is what people are also searching. And, if you have the answers and you’re the best suited to provide the solutions, they should be finding you when they search for these things.

Two tools to help you find long-tail keywords:

1. Google Adwords Keyword Planner

You will need to sign up for an Adwords account with a Gmail account but you don’t have to add any credit card details or create any ads to use the tool.

Pro Tip! Check out Google Related Searches. Google displays related search results at the bottom of the first page when you type in your Google search query. This is a super-helpful resource as it returns ideas that are relevant to your topic based on user interest and contextual words.

2. Keywords Everywhere

There are other long-tail keyword tools out there which you also might like to try — including Keyword Clarity (a free keyword grouping tool that makes it easy to identify keyword clusters) Answer The Public (an automated autocomplete tool that will populate relevant topics based on your search), and KWFinder.


Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store