Let’s Get Visual…With Social Media

On social media, you can build a visual vocabulary that defines your brand for your audience in the same way that a traditional written-word style guide typically does. Marketo

We live in a visual world. Photos have become the social media world’s universal language. If content is king, then visual content is queen.

The fastest growing social media sites today are all visually based (Infographic by WebDAM)

In an age when people’s attention span averages 8 seconds (that’s shorter than a goldfish!) visuals are memorable and effective, because they help people process, understand, and retain more information more quickly. Research has shown that people follow visual instructions 323% better than written instructions.

Attention Spans Are Changing (Infographic by WebDAM)

Furthermore, people connect more emotionally with images than text, and in an increasingly crowded digital landscape images can break through the online content clutter.

The aesthetic quality of visual content increases message association, brand awareness, and encourages engagement and shares. Visual content is more than 40X more likely to get shared on social media than other types of content according to research by Buffer.

7 Types of Visual Content To Create

1. Quote Images

2. Infographics

3. GIFS

4. Memes

5. Screenshots

6. SlideShare

7. Personal Photos

What are some of your favorite ways to use visuals in your social media marketing?

Further Reading

Marie Ennis-O'Connor

Written by

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com