2019 has been incredible work-wise. I’ve led the design of a new service and digital transformation that’s about to go live in early 2020. There are several lessons learnt along the way. Today I would like to explore the importance of having the right designer mindset to make the big and the challenging happen.

Our design team was in a fortunate position to lead what we called customer-first digital transformation. We began with a generous amount of user research. We held and facilitated a Design Sprint. We carved enough time for a good amount of design iterations and usability testing. We also had the famous seat at the table. …


Jiri Brezovsky

Experience designer www.jiribrezovsky.com #Manchester

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