2019 has been incredible work-wise. I’ve led the design of a new service and digital transformation that’s about to go live in early 2020. There are several lessons learnt along the way. Today I would like to explore the importance of having the right designer mindset to make the big and the challenging happen.
Our design team was in a fortunate position to lead what we called customer-first digital transformation. We began with a generous amount of user research. We held and facilitated a Design Sprint. We carved enough time for a good amount of design iterations and usability testing. We also had the famous seat at the table. …
I know — it’s that time of a year. A fresh start, let’s all refocus, define goals for 2019 and become better people.
Not for me.
Goals are great and a year is a long time. That’s why my partner and I follow three-month goals instead.
We work together to define individual and couple goals. Once defined, we print them off and put the paper upon a noticeboard. Every time we make a tea (we do that a lot), we see the board.
As we go through the quarter, we add relevant artefacts to the board. For instance, one of our goals was to get to know more about the Manchester underground music scene. Whenever we went to a gig, we’d take the tickets and put them up so we can easily track progress towards this goal. …
Thanks to my employer Pegasystems, I spent last three months in Sydney. Here is an article about my work-life experience in Australia.
My short mission was to help clients deliver great experiences for both customers and back-office employees. Other than delivering, I was here to build internal knowledge about design and user experience.
Note: This article was release in May 2016 on my LinkedIn. I decided to move all articles to Medium.
One thing that struck me was the hunger and excitement when business and technical teams saw UX consultant coming in. Some of our clients never had an on-site user experience designer. A professional who would be able to understand their situation and suggest a tailored plan to become more strategic about their product design and delivery. …
The digital industry is profoundly led by tech and business. This makes a complete sense since you need the tech to have a product and business to identify the market and sell it. Said that we put increasing emphasis on customer experience. Startups hire designers to do research, design and validation.
As the design industry is a highly specialised one, companies need a few people to do the job. Namely, we are looking for a researcher, UX designer and a visual designer.
Startup budgets are usually tight. Therefore, new companies hire a visual designer “since that’s what customers see”. That’s about where most startups make a crucial mistake. A mistake that can cost us the business because we haven’t understood our customers and built partially or entirely irrelevant product. …
As many others, my girlfriend and I wanted to travel and see the world. We always collected holidays throughout the year so we can explore new places. As time went by, we were both reaching our sweet 25 and felt an urgent need to travel. We always look after our finances and save enough — money wasn’t a problem.
The challenge was to drop our careers for a while. We both love our jobs. It takes a lot of courage to stop something you invested so much effort in. In the same time, we felt that if we don’t do it now, we never will. There is no such thing as perfect timing when it comes to life changing decisions. We recalled Yoda’s wisdom. Do it or do not. …
Business analysis drives solutions.
Good analysis can make your product a grand success.
Business analysis pays attention to business objectives and needs.
That said, focusing solely on the business overlooks and under represents your customers. There is a delicate balance between business and customer objectives. That balance delivers the right product or service.
So what does it take for analysis to be successful and how can UX help?
Business analyst’s first job is to identify who the stakeholders are. Having the right people in the room means having the right conversations. …
I love Christmas season for a number of reasons. One of them is the fact we can reflect on our personal and professional life. I spend a fair bit of festive time browsing through my work and life goals.
Relaxing is great but I can’t do it for long — I need to keep myself busy and productive.
Enjoying the last moments of 2017, I worked on small tweaks I wanted to make to my personal website. Some copies weren’t reflecting what I want to say anymore. My photo was showing my 2014 face. …
There are many companies looking for designers who champion design from all perspectives. Instead of designers, community calls them UX unicorns. Magical creatures who can research, design, validate, work with the development team and suggest changes to the business.
The community almost gets offended when companies try to find these unicorns. You can see articles and discussions on LinkedIn. People think designers must specialise. That’s why our recruiting friends look for UX researchers so much these days. You can’t expect a UX designers to research, right? How about a designer that can research, understand the code and offer a solution to the development team? …
How do we deliver the best solution to our customers while satisfying business ambitions?
It’s not only about designing and prototyping. It’s about embedding experience design thinking to every step of the product lifecycle.
The process divides into stages that are overlapping, one educating another.
We want to build a new product. Perfect!
Well before doing any heavy work, we should make sure everyone shares the same values and vision. Are we on the same page? Are we all heading the same direction?
Vision is the most important piece. It’s something that shouldn’t change easily. It defines your brand. Weak vision means giving up too soon. …
Good experience has been always hidden in a good process and its automation. Have you ever heard that no interface is the best one? I’d like to explain why it’s really necessary to focus on processes much more than on individual screens. Naturally, people don’t want to do more than absolutely necessary. Luckily, these people also appreciate when we as a company do the work for them.
User interface is something visible. Many designers focus on this part of experience design. It’s easier to explain why you spend time on something you can show rather than simplifying and making it invisible. The problem is that the interface itself doesn’t achieve business and user goals. …