How Can Business Analysis Benefit from UX

Business analysis drives solutions. 
Good analysis can make your product a grand success. 
Business analysis pays attention to business objectives and needs.

That said, focusing solely on the business overlooks and under represents your customers. There is a delicate balance between business and customer objectives. That balance delivers the right product or service.

So what does it take for analysis to be successful and how can UX help?

1. Identify the right people

Business analyst’s first job is to identify who the stakeholders are. Having the right people in the room means having the right conversations. Missing a key stakeholder can jeopardise the hard work group puts in.

How can UX help?

UX helps to balance the business need with customer one. Let’s invite the customers and end users to the debate and give them a voice.

2. Define objectives

BA identifies and materialises the vision and objectives. These centre around the business.

How can UX help?

UX includes end-user objectives found through research. We balance the business and user objectives to align them from the beginning. We do so to shape the design and development direction in a balanced way.

3. Define As-is

BA works with various people in the organisation to map “As-is” business process. This helps identify gaps and improvements.

How can UX help?

Mapping out customer journey identifies pains and joys of the end-users. Once mapped out, business process and customer journey are consolidated into a service blueprint.

5. Define To-Be

BA defines the scope of “To-be” to realise business objectives. While agreeing on the scope, stakeholders need to identify the business change required to support the product or service.

How can UX help?

During scoping, lots of assumptions are being made. UX is here to examine these assumptions using research. Include UX in scope definition to ensure solution delivers the desired business outcome.

6. Requirement definition

BA determines epics and writes requirements. We also see BAs supporting the technical implementation to fulfil the business aspiration.

How can UX help?

UX designer works with the BA to translate each requirement into a design. UX also seeks to validate each design before proceeding to development. That is why every dollar invested in UX returns a hundred.

7. Help business adopt the solution and assess value

BA works with the business to ensure operations run as indented and business value is accomplished. Measurable objectives are being evaluated to identify the degree of success.

How can UX help?

UX runs further validation, shadowing and experience quality assurance. Qualitative and quantitative research helps business realise the value of the investment.


And here we are. Business analysis and experience design walk together evenhanded. Spending equivalent time on UX and BA delivers good quality products and services. Let your organisation not be another business-centric machine delivering suboptimal customer experiences.

Shine bright with your customers in mind.