

Product designer, cyclist, photographer, husband, & father...not necessarily in that order.
Never mind that part of your job is making things easy to understand. Use phrases like “A holistic approach” or “brand storytelling” or other jargon that will keep people scratching their heads, afraid to ask what that even means. The more buzzwords you use, the less you have to explain your actual design thinking.
… or Shanghai instead of Silicon Valley, delivered via drone or autonomous vehicle or via Hyperloop. Innovation isn’t coming from NASA or Detroit anymore, it’s coming from Tesla and SpaceX, from Stanford and Berkeley, from 500 Startups and Y Combinator, a garage in Bucharest or Bangkok or Bangalore, or a startup … or Shanghai instead of Silicon Valley, delivered via drone or autonomous vehicle or via Hyperloop. Innovation isn’t coming from NASA or Detroit anymore, it’s coming from Tesla and SpaceX, from Stanford and Berkeley, from 500 Startups and Y Combinator, a garage in Bucharest or Bangkok or Bangalore, or a startup accelerator in Mexico City, Istanbul or Lagos.