Why “Unreasonable”​ Collaborators Could Be Your Greatest Asset!

According to Merriam-Webster’s Learner’s Dictionary the full Definition of unreasonable:

1a : not governed by or acting according to reason;

1 b : not conformable to reason: Absurd;

2: exceeding the bounds of reason or moderation.

This is precisely the required characteristic essential to defeating conformism, stagnation, and lack of innovation imposed by the status quo.

In today’s global business environment, characterized by ever more relevant uncertainties and system discontinuities, the need to think beyond reason, i.e., unreasonably, is of quintessential importance. The “unreasonable” person does not want to adapt to the world but wants the world to adapt to his/her perspective and, thus, most progress depends on “unreasonable” people such as Naveen Jain, Elon Musk, Richard Branson, just to name a few.

In order to harness the power of “unreasonable” minds, an organization needs to create an organizational environment conducive to the pro-active pursuit of “unreasonable” objectives, i.e., ideals.

Designing an organizational environment that creates synergies by stimulating and encouraging the development of critical-thinking skills through active collaboration and cooperation, is actually the main task. Once this task has been accomplished, the rest follows by default.

So, here comes the trillion-dollar question: How to design an organizational environment to harness and further develop the power of “unreasonable” minds? The answer is shockingly simple and straightforward: Through the Search Conference and Participative Design Workshop, as designed by Fred and Merrelyn Emery.

The Search Conference and Participative Design Workshop can take place in as little as a single day!

So your organization can start to reap a bountiful harvest of people’s synergies right away and without the massive costs and long times involved with the major organizational consultants!

At Sustainable Systems International, will be delighted to assist you and, if you are not 100% satisfied, our fees are on us!

JC Wandemberg Ph.D.


Sustainable Systems International

About the author: Dr. Wandemberg is the Dean of Woxsen School of Arts & Design and an international consultant, professor, and analyst of economic, environmental, social, managerial, marketing, and political issues. For the past 25 + years Dr. Wandemberg has collaborated with corporations, communities, and organizations to integrate sustainability through self-transformation processes and Open Systems Design Principles, thus, catalyzing a Culture of Trust, Transparency, and Integrity.

Note: The comments presented here are the full responsibility of the author and do not necessarily represent the view of Sustainable Systems International or Woxsen School of Arts & Design.