Watch & Wear

John Cross Neumann
Jan 29, 2015 · 7 min read

Taking the Apple Watch for a test drive.

What if you could experience a little bit of the Apple Watch today? Wouldn’t you love to try one out to gain some unique insights, help you design better experiences, or even help you decide if you’re going to buy one?

To get to mass adoption, a device needs to present real value to users.

Trying it out

The Notification Paradox

It ends up being self defeating and actually makes the watch something that is very easy to put down.

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Most of the notifications that are important require action.

Finding a meaningful wearable experience

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This is the true sweet spot for meaningful wearable experiences

Inspiring awe

Give people the opportunity to look up in the sky instead of a screen for a change.

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