Don’t make me think
We Made The Decision To Add Six More Steps To Our Onboarding — And It Worked. Here’s Why.
Elyse Bogacz

Exactly! It’s more about making decisions easier, than reducing clicks.

Each click represents the user making a decision to move forward. If there are only a few clicks, but it is unclear why to do it or even where to go, then that isn’t making the decision easier or faster. Optimizing for fewer clicks at the expense of making decision making easier isn’t helping your funnel.

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