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The progression of the human computer interface continues and the important components of the next phase are coming into view. The touchscreen isn’t going away, just like the keyboard and the mouse haven’t disappeared, but we are seeing the seeds of the interface elements that will likely dominate computer usage in the future. There is still a lot of development to come and there are several pieces of the puzzle that are still missing.

This future interface will comprise multiple components for the user that can work together or independently depending on the user’s need and situation. A modular approach…


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As a product category evolves the changes that are made to new generations of a product will shift a person’s perception. A new generation of products will take advantage of technology improvements, design language changes and recent trends to advance elements of a product. These changed elements of a product signal the shift in perception. Subsequent generations of the iPhone got thinner after its initial release for several generations and then the screens got bigger for several generations. These changes clearly signaled old from new and an improvement from a user’s perception.

The trick is to not fight user perception…


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No, Tesla isn’t installing Superchargers in Costco parking lots. However there is an interesting connection between Costco and Tesla, and it will explain why Tesla will be the dominant player in electric vehicle charging infrastructure going forward.

The conventional wisdom in the automotive industry is that as the manufacturers slowly and reluctantly add electric vehicles to their lineup the charging infrastructure needed to provide long distance travel will just show up because that’s the model for gasoline cars today. Car companies don’t build gas stations. There are two open standards for fast charging CHAdeMO and CCS that exist and are…


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Clayton Christensen has published a new article in the Harvard Business Review with co-authors Michael Raynor and Rory McDonald. You can find that article here. It does a very good job describing Christensen’s theory of Disruptive Innovation that was popularized in his 1997 book, The Innovator’s Dilemma. The theory has been an important personal tool for me in forming my views on innovation and business strategy. The problem is Christensen gets the application of his own theory wrong when applying it to Uber and Tesla in this new article and from previous analysis of the iPhone.

Obviously the authors of…


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Everyone knows that the Touch ID strategy at Apple is intertwined with Apple Pay but people may not realize that it will play a bigger role in the future of payments. In the future people will use Touch ID directly on payment terminals while their phone remains in their pocket.

The future doesn’t look good for the banks and credit card companies that are trying to play catch up with Apple Pay. They will always be a step behind if they stay focused on where Apple is vs. where Apple is going. …


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Smartphones have been evolving rapidly since the original iPhone arrived, and they will continue to move forward with faster processors, better screens, better batteries etc… However the smartphone form factor appears trapped in an evolutionary dead-end. Evolution and the sequence of events over the last 8 years have defined where we are today with the smartphone and why all the smartphones have ended up looking the same. I will walk through this evolution using the iPhone as the example and make some suggestions on how we can approach getting out of the form factor dead-end we have found ourselves in.


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Pratt & Miller AVeTar

The rapid development of autonomous vehicles is incredible. Over a short period of time the concept has transformed from science fiction to something that is just around the corner. It is also becoming apparent that the automotive industry as we know it today will look very different with the main players being disrupted by companies that are better at electric cars, software and networks like Tesla, Google, Apple, Uber and others. This disruption will hit hard and fast because the disruption will change what people value in a vehicle but also the ownership of vehicles will be significantly reduced as…


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In my post of the Compound Platform Effect I describe the concept and show several successful examples. You can find that post here. For this next post I’m going to talk about Netflix as an example. I believe Netflix is in the right part of their growth to aggressively switch from their current platform strategy to focus much of their effort on a compound platform effect strategy.

Netflix is the leader in streaming content on a subscription model. They have done a great job building that platform and they are far ahead of other streaming services. Netflix also had the…


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People talk about the miracle of compound interest because when an investment is given enough time then you see an acceleration of the value from the compounding effect.


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In my last blog post I talked about innovation and why many big companies lose the ability to innovate. You can find that post here.

In this post I will tackle how to innovate. I’ll start with a working definition. Innovation strategies are creative thinking strategies but applied to an opportunity that can be seen by looking at something in a different way.

The most important part of being able to innovate is what you don’t do. You can’t start by putting boundaries around your thinking.

  • don’t let an issue stop you from moving an idea forward - examples are…

Jason Griffin

Innovator and Design Strategist

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