App Segregation

Why are app experiences so segregated? Take food related apps as an example. If I’m considering a certain restaurant I can look up reviews and pictures of dishes on Yelp. Perhaps I’ll then go to Open Table to check reservation availability. Then move to the native text application to try to coordinate with friends. Etc etc. All in the name of one casual night out.

Instead, why not streamline this experience into one centralized application. WeChat has done a phenomenal job of this in China. Here in the US, Facebook messenger probably provides the best analogy with calls, messaging, payments, etc.

In short, I think it’s time to stop the app segregation and streamline the consumer experience. My thumbs are exhausted with all of the tapping and swiping between applications.