Trying to successfully scale b2b sales can raise any number of challenges; yet for many B2B organisations it is the need to rapidly scale sales that becomes a major stumbling block to future growth. What is the most effective and efficient sales model? How best to source good quality leads and fuel a strong sales pipeline?
From misaligned sales teams to inadequate CRM contact data, few B2B companies have a model that can scale effectively. Change is essential if organisations are to create an efficient, scalable outbound B2B sales team that can meet ambitious growth targets.
From the creation of a metrics-based, performance driven sales culture to integrating fresh, real-time individual and company profile data into sales and marketing platforms, there are very significant opportunities to transform the efficiency of outbound B2B sales. …
A framework to build a better sales process
‘Microservices is an approach to application development in which a large application is built as a suite of modular services. Each module supports a specific business goal and uses a simple, well-defined interface to communicate with other sets of services.’
‘SalesBlocks is an approach to sales process development in which a sales funnel is built as a suite of modular services. Each module supports a specific sales metric and uses a simple, well defined process to deliver value to the funnel.’
I am an engineer who found sales and fell in love. I still have an engineer’s mind, however. Now, as a CEO and Founder, my engineer’s mind still needs to break down monolithic (large, indivisible) structures, then rebuild and evolve the components. Having looked at the sales processes of more than 100 companies, it has struck me how many companies (not all, but a majority) treat the sales process as one monolithic monster. …
Cognism the startup I founded has just raised circa $500,000. I am a first time British Entrepreneur (39 years old) based in Zurich, Switzerland our development team is based in Macedonia and our headquarters are in London, currently I spend my time split across our different locations. I wanted to write a short post to help other entrepreneurs in Europe find funding in an increasingly difficult environment. Firstly, raising our seed round was hard work and nowhere near as easy as I initially thought it would be taking about 6 months from start to money in the bank. I left my corporate life in March 2016 and I was utterly clueless about how to raise capital and the maturity we needed as a company. …
About
