Trying to successfully scale b2b sales can raise any number of challenges; yet for many B2B organisations it is the need to rapidly scale sales that becomes a major stumbling block to future growth. What is the most effective and efficient sales model? How best to source good quality leads and fuel a strong sales pipeline?

From misaligned sales teams to inadequate CRM contact data, few B2B companies have a model that can scale effectively. Change is essential if organisations are to create an efficient, scalable outbound B2B sales team that can meet ambitious growth targets.

From the creation of a metrics-based, performance driven sales culture to integrating fresh, real-time individual and company profile data into sales and marketing platforms, there are very significant opportunities to transform the efficiency of outbound B2B sales.


James Isilay

Founder Cognism

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