Fright Night at the Barclays Center: Brooklyn Nets + Funko

For my final project in the NYU Fundamentals of Global Sports Management program, I was asked to put myself in the position of a marketing representative for the Barclays Center in Brooklyn, New York, and select a brand to partner with to increase reach and engagement with fans of the NBA Brooklyn Nets.

Ahead of the Nets’ October 31, 2021 game against the Detroit Pistons, I developed a marketing activation, promotional giveaway mockup and evaluation proposal featuring the Nets’ Kevin Durant as a Funko Pop! figurine.

I think it’s pretty safe to say I understood the assignment.