You don’t need a voice & tone style guide

The jig is up!

Jason Fox
Jason Fox
Dec 1, 2017 · 5 min read
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uh oh…

Simple and clear fun with boldly authentic friends!

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If you have to tell your writer to omit needless words, not lie, or to be “badass, baby,” then you need a new writer.

Failure to grok voice & tone

Skip the style guide and proceed directly to Strunk & White

Back to basics

“We use the Associated Press Stylebook with the following 7 exceptions.”


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