Compeat (Serent) Buys Ctuit. This May Be Why
Jul 25, 2017 · 1 min read
Compeat (owned by Serent Capital, a private equity firm), recently purchased Ctuit. It’s great news for the founding team at Ctuit who built the company over 17 years.

The reason for the acquisition, however, could be troubling. As we stated earlier, earning 25% IRR — the benchmark for private equity (PE) returns — has been nothing if not elusive in brick and mortar. Merchants have amazingly long sales cycles and pay very little for solutions. Many investors tell promising startups to take whatever solution they’re building and focus on an industry, any industry, so long as it’s not brick and mortar.
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