Where’s The Merchant Budget for Tomorrow’s (Very) Needed Tools?
Jul 25, 2017 · 1 min read
We were having a conversation with the CMO of a chain restaurant and discussed the need — and use — of data science. This CMO was referred to us from a very trusted colleague who also understands data science, so we knew the conversation wasn’t going to be an educational seminar on our behalf. The conversation went like this:
Us: Data science is a guaranteed eventuality because of the benefits it brings
CMO: We agree. The ROI from data science is very clear and we need to figure out how to get going down that path
Finish reading here: https://reformingretail.com/index.php/2017/07/25/wheres-the-merchant-budget-for-tomorrows-very-needed-tools/
